Account Based Marketing

As an Account-Based Marketing (ABM) Specialist at SellersCommerce, your role involves strategizing, executing, and optimizing ABM campaigns to drive pipeline and revenue growth for high-priority B2B accounts. You will collaborate closely with the sales and SDR teams to ensure alignment on target accounts, messaging, and campaign timing. Utilizing data analysis and reporting, you will continuously optimize campaigns based on performance metrics and buyer behavior. Your expertise in ABM tools, marketing automation platforms, and project management will be essential in maintaining documentation, campaign templates, and ABM playbooks for repeatable success. Key Responsibilities: - Own and execute a full-funnel ABM strategy to drive pipeline and revenue growth for high-priority B2B accounts. - Design multi-touch, multi-channel campaigns using email, events, direct mail, and outbound sales motions. - Lead end-to-end project management for ABM initiatives: campaign planning, execution, measurement, and optimization. - Partner closely with sales and SDR teams to align on target accounts, messaging, and campaign timing. - Analyze performance metrics to determine campaign effectiveness and ROI. - Utilize ABM and marketing automation tools such as HubSpot and CRM platforms to build and track campaigns. - Maintain documentation, campaign templates, and ABM playbooks for repeatable success. Qualifications Required: - 2+ years of experience in Account-Based Marketing and related fields like Enterprise B2B SaaS demand generation, sales development, or campaign marketing with strong research skills. - Strong understanding of B2B sales cycles, buyer personas, and complex purchase journeys. - Hands-on experience with HubSpot (or similar CRM/marketing automation platforms) and ABM tools such as ZoomInfo, Clearbit, Demandbase, or 6sense. - Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously. - Exceptional communication skills - written, verbal, and visual - to drive clarity across internal teams and external campaigns. - Self-starter with a proactive, solution-oriented mindset and a strong bias for action. - Proven track record of influencing at least 4 mid to enterprise clients in the last financial year. - Familiarity with B2B data enrichment and intent data tools. - Knowledge of enterprise-level ABM strategies, segmentation, and personalization techniques.,