Brand & Market Research Analyst Lyxel&Flamingo (L&F)

1.0 - 5.0 years

0 Lacs

haryana

On-site

As a Brand & Market Research Analyst, you will be responsible for conducting qualitative & quantitative research to evaluate brand health, brand/comms positioning, and social media performance. Your role will involve designing and executing surveys, focus groups, and interviews to gain insights into consumer preferences. Analyzing market trends, competitor strategies, and consumer sentiment will be crucial in providing actionable insights. You will also be tasked with monitoring brand awareness, sentiment, and perception, while identifying opportunities to enhance brand positioning and differentiation. Understanding statistical metrics to analyze research data and developing consumer segmentation models and buyer personas will be essential in informing strategic decisions. Collaboration with cross-functional teams to integrate insights into strategy, create white papers, and industry reports will be a key aspect of your role. Supporting research initiatives for product launches, brand campaigns, and digital salience will also be part of your responsibilities. In terms of Market & Competitive Intelligence, you will be expected to track competitor activity, industry trends, and market shifts to identify risks and opportunities. Synthesizing secondary research and decoding primary research studies/surveys will guide brand decisions. Your role will involve presenting research findings to senior leadership, providing data-driven insights and recommendations. To be successful in this position, you should have a Bachelor's degree in Marketing, Business, or a related field, along with 1-2 years of experience in market or brand research. Proficiency in qualitative and quantitative research methods, NPS, consumer surveys, and the ability to distill complex data into clear, impactful insights are required. Joining us will offer you the opportunity to play a significant role in shaping brand strategy and consumer engagement. You will have exposure to diverse business functions with clear career progression, work alongside a dynamic, innovative, and supportive team, and benefit from continuous learning opportunities to expand your skills and expertise.,

Posted 4 days ago

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Marketing Specialist - Content Creator Presidio

2.0 - 6.0 years

0 Lacs

chennai, tamil nadu

On-site

At Presidio, you will be part of a leading force in the global technology revolution, driving industries forward with cutting-edge digital solutions and next-generation AI. Your role as a Content Creator will involve crafting and refining internal collateral like services product briefs, pitch decks, training guides, and FAQs for Presidio's portfolio. This important position supports the product management functionality by providing compelling and accurate content for field teams to engage customers effectively. Your responsibilities will include creating various sales collateral such as pitch decks, datasheets, battle cards, solution briefs, white papers, case studies, and customer presentations. You will also develop training materials, field-ready kits, and collaborate with Services Product Managers to translate technical capabilities into clear messaging. Maintaining content consistency, updating materials based on feedback, and optimizing content delivery will be crucial aspects of your role. Additionally, you will work on content governance processes, track performance metrics, and support webinar and event content development when required. Your work will ensure alignment in messaging across teams and platforms, contributing to the success of product launches and customer engagement. To excel in this role, you should have a strong background in B2B technology content creation, ideally within the technology or IT services sector. A Bachelor's degree in Marketing, Communications, Journalism, or a related field is required. Your portfolio should demonstrate proficiency in writing and design across various formats, with expertise in tools like Microsoft Office Suite, PowerPoint, and Word. Experience with content management systems, sales enablement platforms, and an understanding of B2B sales processes are essential. Additionally, you should possess project management skills, attention to detail, and the ability to work collaboratively with technical and sales teams. Your creativity, adaptability, and self-motivation will be key in meeting deadlines and developing innovative content strategies. Joining Presidio means being part of a culture that values innovation and collaboration, where you will have the opportunity to work on cutting-edge technologies such as AI-driven analytics, cloud solutions, cybersecurity, and digital transformation. Your impact at Presidio will be tangible as you contribute to shaping the future of businesses through forward-thinking solutions. If you are ready to innovate and redefine what's next, Presidio offers a dynamic environment where you can thrive and grow. Presidio is a trusted partner for organizations seeking expertise in traditional IT foundations, AI, automation, cybersecurity, networking, and cloud computing. With a focus on driving strategic outcomes through custom applications, managed services, actionable insights, and innovative solutions, Presidio enables clients globally to stay ahead in a rapidly evolving digital landscape. To learn more about Presidio, visit www.presidio.com. Applications for this role are accepted on a rolling basis. If you require accommodation during the application process due to a disability, please contact recruitment@presidio.com for assistance. Presidio is an equal opportunity employer and a VEVRAA Federal Contractor, seeking priority referrals of protected veterans for job openings.,

Posted 4 days ago

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