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1.0 - 5.0 years

0 Lacs

haryana

On-site

As an Email Marketing Specialist, you will be responsible for managing all aspects of email marketing campaigns, from market research to content creation and distribution. Your key responsibilities will include producing and executing email and SMS campaigns, developing target audiences for messages, managing the marketing calendar, personalizing content based on customer data, conducting A/B tests, optimizing email creative, and monitoring campaign performance. You will work closely with designers and copywriters to enhance email templates and creative elements, while also ensuring email and SMS frequency is balanced to minimize database churn. It will be essential for you to perform render testing across various devices and email clients to guarantee proper rendering for subscribers. Additionally, you will provide regular campaign performance reports and continuously seek opportunities to enhance programs through new technologies and best practices. To qualify for this role, you should have proven experience in email marketing program management, hands-on experience with marketing automation platforms, and a deep understanding of email regulations and compliance. Proficiency in marketing analytics, HTML/CSS, A/B testing, and data analysis tools is required. Strong written communication skills, project management abilities, and attention to detail are also crucial for success in this position. Requirements: - Bachelor's degree in a related field - 1-4 years of relevant experience - Knowledge of lead generation, lead nurturing, drip campaigns, content management systems, and Google Analytics - Hands-on experience with email marketing tools like Constant Contact or Mailchimp - Strong analytical skills to interpret campaign metrics - Proficiency in HTML/CSS is preferred Key Skills: Email Marketing, Campaign Marketing, Communication Skills, Marketing Automation, Strategic Thinking, Web Analytics, Testing, Template Creation, Content Creation, etc. If you possess the necessary qualifications and experience and are eager to take on a challenging role in email marketing, we encourage you to apply for this position and be a valuable asset to our team.,

Posted 1 week ago

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1.0 - 5.0 years

0 Lacs

haryana

On-site

You will be responsible for overseeing all aspects of email marketing campaigns, including market research, content creation, and dissemination of copy. Your main duties will include producing and executing all email and SMS campaigns, supporting strategic programs through manual and triggered campaigns, building target audiences and segments, managing the email/SMS marketing calendar, personalizing messages based on customer data, conducting A/B tests, optimizing email creative, mitigating email and SMS frequency, performing render testing, providing campaign performance reports, identifying trends and strategies from leading global brands, and continuously seeking ways to improve programs. To be successful in this role, you must have proven experience managing email marketing programs, hands-on experience in marketing automation platforms, detailed knowledge of email regulations and best practices, experience in growing and analyzing the performance of email marketing databases, proficiency in Google Analytics, HTML/CSS, A/B Testing, and CMS, experience using SQL for data analysis, knowledge of SEO/SEM, excellent written communication skills, strong project management skills, and exceptional attention to detail. Qualifications & Experience: - Bachelor's Degree in a related field - 1-2 years of experience required - Knowledge of lead generation, lead nurturing, drip campaigns, design tools, CMS, and Google Analytics - Hands-on experience with Constant Contact/Mailchimp or other email marketing tools - Impeccable copywriting and communication skills - HTML/CSS knowledge preferred - Strong analytical skills for interpreting campaign metrics Key Skills: Email Marketing, Campaign Marketing, Communication Skills, Marketing Automation, Strategic Thinking, Web Analytics, Testing, Template Creation, Content Creation, etc.,

Posted 1 week ago

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2.0 years

5 - 6 Lacs

Bengaluru

Work from Office

Key Responsibilities Plan and execute email & SMS campaigns end-to-end: from HTML/template setup to QA and scheduling. Manage lifecycle campaigns: onboarding, re-engagement, loyalty, transactional, and more. Create targeted segments to drive engagement and optimize conversions. Work with cross-functional teams to align campaigns with business goals. Use customer behavior and data insights to drive personalization and relevance. Perform A/B testing on subject lines, CTAs, content, timing, etc. Ensure deliverability and rendering across all devices and ISPs. Report on campaign performance and suggest data-driven improvements. Stay updated with industry trends, tools, and global best practices. Required Skills & Experience Minimum 2 years of experience in email marketing. Hands-on experience with marketing automation platforms. Strong understanding of email best practices, regulations (GDPR/CASL), and deliverability. Knowledge of Google Analytics, HTML/CSS, A/B testing, and CMS. Familiarity with SQL and using data for campaign insights. Excellent communication and copywriting skills. Experience with segmentation, audience building, and performance optimization. Bonus Skills SEO/SEM knowledge Project management skills Creativity in content and template creation

Posted 2 months ago

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