5 Abm Strategies Jobs

At Wagento, we are pioneers in delivering cutting-edge e-commerce portal development solutions. Specializing in platforms like Magento, Adobe Commerce, BigCommerce, Shopware, and Shopify Plus, we help businesses thrive in the digital landscape. Our commitment to innovation, quality, and customer satisfaction sets us apart from our competitors. As the ABM Expert, you will lead the strategy, development, and execution of account-based marketing programs with a strong emphasis on email marketing to generate high-quality leads for B2B accounts in the USA within Manufacturing and Distribution, Firearms, Automotive, and Healthcare and Life Sciences. Leveraging industry-specific insights, email marketing tools, and personalized content, you will deliver measurable results, aligning with our expertise in Adobe Commerce, Shopify Plus, Scayle, and BigCommerce Enterprise platforms to drive pipeline growth and achieve business objectives with precision and focus. Key Responsibilities - Develop and execute ABM strategies focusing on lead generation for high-value US-based accounts in Manufacturing and Distribution, Firearms, Automotive, and Healthcare and Life Sciences, using one-to-one, one-to-few, and one-to-many approaches. - Collaborate with sales teams to identify and prioritize US-based target accounts, establish account-specific goals, and execute go-to-market strategies leveraging our e-commerce solutions. - Create and implement personalized email marketing campaigns tailored to the unique needs of US-based accounts to highlight the value of our B2B e-commerce solutions. - Utilize email marketing tools and ABM platforms to design, manage, track, and optimize campaigns for generating high-quality leads. - Conduct comprehensive research on US-based target accounts to understand industry trends, regulatory requirements, and key stakeholders for effective lead-generation strategies. - Implement omni-channel ABM campaigns primarily focusing on email marketing, supplemented by social media and display ads for US audiences. - Measure and report on campaign performance using real-time analytics to optimize email marketing strategies for lead generation and ROI. - Build and maintain relationships with key stakeholders in US-based target accounts to drive conversions through strategic campaign execution. - Stay updated on ABM trends, email marketing best practices, e-commerce platform developments, and industry trends to enhance lead-generation effectiveness. Requirement - 5+ years of B2B marketing experience, with at least 2 years in account-based marketing or demand generation, demonstrating results in lead generation for US-based clients. - Expertise in email marketing and proficiency with email marketing tools to generate high-quality leads for US-based B2B accounts. - Solid experience in developing and executing ABM strategies, preferably in Manufacturing and Distribution, Firearms, Automotive, or Healthcare and Life Sciences in the US market. - Proficiency with marketing automation platforms and ABM tools to drive lead generation for US-based accounts. - Strong analytical skills to interpret data, measure campaign performance, and execute data-informed email marketing strategies for tangible lead-generation outcomes. - Excellent communication and collaboration skills to work cross-functionally and ensure seamless campaign execution tailored to US markets. - Proven experience in creating and executing personalized content for US-based targeted accounts, particularly through email marketing campaigns. - Ability to manage multiple accounts and campaigns simultaneously with strong organizational skills and attention to detail. - Knowledge of current digital marketing trends and best practices in ABM, email marketing, and account-based experience with a focus on US market strategies. Education - Bachelor's degree in marketing, communications, or a related field Salary & Benefits - Career Development, Training & certification assistance - Medical insurance cover for self, spouse, and children - Provident Fund - Paid Time off (Maternity, Sick days, Holidays, and Earned Leave) - Weekends off - Flexible work hours and public holidays - Loyalty bonus Diversity,

The Performance Marketing Analyst plays a crucial role in leading Demand Analytics for multi-channel Demand Generation campaigns at Turing, focusing on providing valuable insights into marketing's impact on revenue generation. Collaborating closely with stakeholders from marketing and sales teams, this position involves tracking the effectiveness of Demand Gen initiatives and contributing to the strategic implementation of projects to boost demand for Turing's services. Additionally, the role entails working closely with the outbound email marketing team to provide analytical inputs on targeting and communication strategies, evaluating the impact of email marketing efforts on demand generation. Responsibilities: - Tracking lead conversion funnels across various marketing channels like email, SEO, paid ads, events, and organic to evaluate the influence of marketing campaigns on Demand Generation and revenue pipeline. - Establishing efficient processes to facilitate lead progression through the pipeline and coordinating with stakeholders to ensure the smooth execution of these processes. - Analyzing the pain points of different buyer personas involved in deal conversion to offer valuable insights into targeting and communication strategies. - Identifying trends and improvement opportunities in channel-mix, buyer journey strategy, targeting, and messaging through data analysis to enhance downstream impact on revenue generation. - Supporting outbound email strategy by planning, designing, executing, and analyzing email campaigns. - Developing and executing email nurture strategies to guide engaged contacts towards conversion. - Collaborating with marketing and sales stakeholders to ensure alignment of email campaigns with overall marketing objectives. Requirements: - Bachelor's degree required; MBA is a plus. - Proficient in data analysis with experience in MS Excel and other analytical tools. - Strong proficiency in SQL, including writing custom queries for analysis and creating dashboards for visualization. - Experience working with marketing tools such as Hubspot, Salesforce, and Google Analytics; familiarity with multi-touch marketing attribution tools like Dreamdata preferred. - Understanding of Account-Based Marketing (ABM) strategies and marketing analytics. - Excellent written and verbal communication skills. - Minimum of 2 years of experience in a startup environment, with a preference for experience in remote work setups.,

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that collaborates with 3,200+ customers and 700+ partners in over 100 countries to enhance revenue generation through acquisition, retention, and wallet share expansion. Established in 2004 in India, RateGain partners with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and leading car rentals, aiding them in unlocking new revenue streams daily. The mission at RateGain is to establish a world-class global marketing function that fosters predictable pipeline growth, solidifies the brand's position as a category leader, and propels expansion across enterprise and mid-market segments worldwide, ultimately delivering measurable ROI and supporting the company's next inflection point. Key Responsibilities: 1. **Scalable Demand Generation** - Achieve 35x YoY growth in marketing-sourced pipeline through integrated campaigns and ABM strategies. - Enhance MQL to SQL conversion rates by 25% via lead scoring, nurturing, and aligning with sales. - Develop a predictable demand engine utilizing paid, organic, and partner-led channels. 2. **Global Brand Positioning** - Reposition the company as a thought leader in the target category through strategic content, executive visibility, and category creation initiatives. - Drive a 3x increase in brand mentions, media hits, and analyst visibility across key markets. - Launch a refreshed global brand narrative and visual identity in line with business growth priorities. 3. **Product Marketing Maturity** - Introduce a robust competitive messaging and positioning framework to stand out in the crowded travel/hospitality tech market. - Provide sales with localized enablement toolkits across 3 priority geographies. - Establish a regular cadence of product launch GTM plans with aligned campaign rollouts. 4. **Team Building & Structure** - Build and retain a high-performing team across demand gen, product marketing, content, brand, and ops. - Establish a hybrid global team structure that scales with international expansion. 5. **GTM Partnership** - Collaborate closely with Sales, Product, and Customer Success to drive a unified GTM strategy aligned with market and customer needs. - Co-own pipeline generation and velocity goals with the CRO through shared KPIs and synchronized GTM planning. 6. **Marketing Tech Stack Optimization** - Streamline the Martech stack to reduce costs by 20% while enhancing campaign efficiency and attribution accuracy. - Consolidate data across MAP, CRM, and CDP platforms to enable personalized, scalable, and compliant marketing execution. Functional KPIs: - 40% of total qualified pipeline influenced or sourced by marketing. - Increase conversion rate by 25% through optimized scoring, nurturing, and hand-off processes. - Achieve predefined CTR, CPL, and ROI benchmarks for paid, organic, and ABM campaigns. - Timely rollout of enablement assets for new products or key geographies. - Reduce cost by 20% while increasing automation, lead attribution accuracy, and campaign velocity. Strategic KPIs: - 35x YoY Growth in Marketing-Sourced Pipeline. - Achieve 3x increase in brand awareness metrics in target markets. - Launch competitive messaging framework and enablement assets across core regions and product lines. - Execute joint GTM plans aligned with product roadmap for predictable pipeline and revenue acceleration. Key Competencies: - Strategic Thinking - B2B SaaS Expertise - Demand Gen Mastery - Brand Storytelling - Product Marketing Depth - Global Mindset - Data-Driven Decision Making Education & Work Experience: - MBA in Marketing, Strategy, or related field from a Tier-1 business school. - Bachelor's degree in Business, Engineering, or related discipline. - 15+ years of progressive marketing leadership experience, including 5-7 years in a leadership marketing role. RateGain Travel Technologies Limited is an equal opportunity employer.,

About the Role We at Innovaccer are looking for an Associate Director-Demand Generation (US Market) for a couple of Markets we serve. You will play a pivotal role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth. Working closely with cross-functional teams, you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape. A Day in the Life Develop, maintain and execute demand generation plans aligned with business goals Develop a deep understanding of Innovaccer customers, products, and the buyers journey Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels. Oversee events and field marketing to enhance brand awareness and generate new business opportunities. Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership. Facilitate cross-functional cohesion to ensure effective campaign messaging and execution Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth. Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development What You Need 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams Proactive, decisive, independent thinker and should be data-driven Solution-oriented approach with proven ability producing technically accurate, high-quality results Experience creating task-based and process flow documentation Excellent interpersonal communication skills Strong analytical skills with marketing science

About Us Exotel is reimagining the future of customer engagement with the power of AI. With 20B+ annual conversations and 7000+ global clients - including industry leaders like HDFC Bank, Flipkart, Delhivery, Vedantu, Practo, etc - we're transforming how businesses connect with their customers across BFSI, E-commerce, Logistics, Consumer Services, Healthcare and many more industries. In a world where expectations are sky-high, we help companies boost revenue, cut costs, and deliver unforgettable customer experiences. How With AI-powered co-pilots that supercharge agents, automate the boring stuff, and offer smart self-serve options across all communication channels. We don't just build tech - we build partnerships. At Exotel, we collaborate closely with our clients to unlock the full potential of AI-led conversations. Join us in shaping the future of communication. Let's empower every conversation - #likeafriend. To know more about us, About the Role Exotel is seeking a performance-driven Digital Marketing Specialist to accelerate our B2B SaaS growth engine. You'll own demand generation initiatives across the funnel, from top-of-funnel awareness to pipeline acceleration and customer expansion. This role requires deep expertise in modern search optimisation, including AEO/GEO, sophisticated email marketing automation, and enterprise ABM strategies. Experience: 4-5 years B2B SaaS Marketing What You'll Do Demand Generation & Pipeline Acceleration: Drive qualified pipeline through integrated digital campaigns targeting mid-market and enterprise accounts. Own MQL/SQL conversion optimisation and work closely with SDR teams to maximise opportunity creation rates. Advanced Search & Content Strategy Execute comprehensive SEO/SEM strategies while pioneering Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) initiatives. Optimise for AI-powered search experiences and voice queries to capture intent at every buyer journey stage. Traffic Acquisition & Content Distribution Take ownership of the traffic funnel and develop and execute strategies to drive traffic in the right direction via backlinks, guest blogging, and other content distribution channels. Performance Analytics & Growth Optimisation Own marketing attribution modelling, funnel analysis, and ROI measurement. Implement advanced tracking, conduct multivariate testing, and optimise campaign performance across all digital touchpoints. Technical SEO: The ideal candidate must have strong hands-on experience with technical SEO, including schema markup implementation, structured data, crawlability, site speed optimisation (Core Web Vitals), and technical audits. They should be proficient in tools like Google Search Console, SEMrush, Screaming Frog, and have a deep understanding of mobile SEO, site architecture, and optimisation for AI-driven and voice search experiences. Requirements B2B SaaS Marketing Experience 4-5 years in high-velocity B2B SaaS environments with a proven track record of driving ARR growth through digital channels. Experience with PLG or sales-assisted models preferred. Technical Marketing Stack Proficiency: Advanced knowledge of marketing Techstack (WordPress, Salesforce, Pardot, SEMRush, etc). Hands-on experience with SEO tools, email deliverability management, and conversion rate optimisation. Modern Search Optimisation Expertise Deep understanding of technical SEO, schema markup implementation, and emerging AEO/GEO strategies. Experience optimising for generative AI search engines and conversational queries. Data-Driven Growth Mindset Strong analytical capabilities with experience in cohort analysis, LTV/CAC optimisation, and multi-touch attribution. Proficiency in Google Analytics, Tag Manager, and marketing mix modelling. Enterprise Sales Alignment: Understanding complex B2B sales cycles, buying committees, and enterprise procurement processes. Experience supporting field sales teams and channel partner programs. Nice to Have Experience in CCaas, CPaaS, UCaaS, or communications technology verticals Programmatic advertising and LinkedIn Sales Navigator expertise Marketing operations and RevOps collaboration experience Previous scaling experience in 50-500 employee SaaS companies Success Metrics Pipeline generation and velocity improvement Cost per acquisition (CPA) and customer acquisition cost (CAC) optimisation Marketing-sourced revenue and pipeline attribution Traffic-to-MQL-to-opportunity conversion rates Organic traffic growth and search visibility expansion