Performance Marketing Analyst III

The Performance Marketing Analyst plays a crucial role in leading Demand Analytics for multi-channel Demand Generation campaigns at Turing, focusing on providing valuable insights into marketing's impact on revenue generation. Collaborating closely with stakeholders from marketing and sales teams, this position involves tracking the effectiveness of Demand Gen initiatives and contributing to the strategic implementation of projects to boost demand for Turing's services. Additionally, the role entails working closely with the outbound email marketing team to provide analytical inputs on targeting and communication strategies, evaluating the impact of email marketing efforts on demand generation. Responsibilities: - Tracking lead conversion funnels across various marketing channels like email, SEO, paid ads, events, and organic to evaluate the influence of marketing campaigns on Demand Generation and revenue pipeline. - Establishing efficient processes to facilitate lead progression through the pipeline and coordinating with stakeholders to ensure the smooth execution of these processes. - Analyzing the pain points of different buyer personas involved in deal conversion to offer valuable insights into targeting and communication strategies. - Identifying trends and improvement opportunities in channel-mix, buyer journey strategy, targeting, and messaging through data analysis to enhance downstream impact on revenue generation. - Supporting outbound email strategy by planning, designing, executing, and analyzing email campaigns. - Developing and executing email nurture strategies to guide engaged contacts towards conversion. - Collaborating with marketing and sales stakeholders to ensure alignment of email campaigns with overall marketing objectives. Requirements: - Bachelor's degree required; MBA is a plus. - Proficient in data analysis with experience in MS Excel and other analytical tools. - Strong proficiency in SQL, including writing custom queries for analysis and creating dashboards for visualization. - Experience working with marketing tools such as Hubspot, Salesforce, and Google Analytics; familiarity with multi-touch marketing attribution tools like Dreamdata preferred. - Understanding of Account-Based Marketing (ABM) strategies and marketing analytics. - Excellent written and verbal communication skills. - Minimum of 2 years of experience in a startup environment, with a preference for experience in remote work setups.,