Academic Counsellor

Key Result Areas (KRAs) for Academic Sales Counsellor1. Lead Conversion and Sales Performance Objective: Achieve monthly/quarterly sales targets by converting leads into enrollments. KPIs: Conversion rate from leads to admissions. Revenue generated from enrollments. Number of calls/meetings leading to successful closures. 2. Counselling and Needs Assessment Objective: Understand student needs and provide personalized academic guidance. KPIs: Quality and accuracy of counselling sessions. Student satisfaction ratings. Number of successful course recommendations aligned with student goals. 3. Lead Management and Follow-up Objective: Timely follow-up with prospective students to ensure engagement throughout the admission funnel. KPIs: Response time to new leads. Frequency and quality of follow-ups. CRM system updates and data hygiene. 4. Product Knowledge and Training Objective: Maintain up-to-date knowledge of all courses/programs to effectively pitch to students. KPIs: Participation in internal training sessions. Assessment scores on product knowledge (if applicable). Accuracy in communicating program details and benefits. 5. Collaboration and Reporting Objective: Collaborate with marketing, academic, and operations teams and provide regular performance reports. KPIs: Timely submission of daily/weekly/monthly reports. Effective communication and feedback with internal teams. Participation in team meetings and strategic discussions. 6. Customer Relationship Management Objective: Build long-term relationships with students and maintain high levels of student satisfaction and retention. KPIs: Repeat enrollments/referrals generated. Feedback scores or testimonials. Resolution of student queries/issues within SLA. 7. Market Feedback and Insights Objective: Gather and report insights from students about competitors, pricing, and content preferences. KPIs: Quality and relevance of shared feedback. Implementation of actionable suggestions in coordination with product/marketing teams.