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ABM/Demand Gen Campaign Specialist

ABM/Demand Gen Campaign Specialist

Sprinto

2 years

0 Lacs

india

Posted:3 weeks ago| Platform:

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Skills Required

pipeline marketing engagement stack test segmentation logic personalization strategies tracking hubspot salesforce content design messaging report effectiveness management saas collaboration metrics development strategy

Work Mode

Remote

Job Type

Full Time

Job Description

As an ABM/Demand Gen Campaign Specialist, you’ll take charge of executing targeted campaigns that convert key accounts and ICPs into a high-intent pipeline. You’ll work closely with Sales, Product Marketing, and Marketops to craft campaigns that move the needle—from early-stage engagement to sales-ready conversations.This is your chance to operationalize ABM with a full stack of tools and all teams involved—infuse precision into demand generation and building scalable playbooks that align with sales-led GTM motions.

YOUR IMPACT

Build and execute full-funnel campaigns targeted at high-value accounts using channels like email and outbound sales collaboration
Work with Sales & Product to test segmentation logic and personalization strategies across personas, industries, and buying stages
Own campaign setup, execution, and performance tracking using HubSpot, Salesforce, and other martech tools
Partner with SDRs and AEs to create coordinated plays that increase engagement and conversion
Collaborate with content, design, and product marketing to develop tailored messaging and assets
Launch A/B tests across copy, creatives, and channels to optimize campaign performance
Track account engagement and funnel progression to surface timely insights and refine targeting
Report on campaign effectiveness using KPIs like pipeline influenced, engagement rate, and CAC

YOU BRING

2+ years of experience in demand-gen related - campaign management roles, ideally in a B2B SaaS environment
Hands-on experience with campaign tools like HubSpot, Smartleads and Clearbit
Familiarity with sales-led funnel strategies
Deep understanding of B2B buying cycles, key personas (especially technical decision-makers), and ICP-driven marketing
Strong cross-functional collaboration skills with Sales, Product, and Marketing teams
Proven ability to work autonomously in fast-paced, high-growth environments
Metrics-obsessed mindset—you test, learn, and optimize relentlessly

WE OFFER

Remote-first culture
Comprehensive health benefits
Workstation and device allowances
Professional development budget
The chance to build and scale ABM strategy from scratch

Marketing_POD

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ABM/Demand Gen Campaign Specialist