Zonal Marketing Manager - BTL

Job Description

Role will majorly revolve around BTL activity and lead generation and closure through BTL activities. Closely work on: Working on Digital strategy for all product lines. Work across website, digital channels, etc. to generate leads and conversions while managing the overall digital marketing budget. Work with digital agencies to execute the company strategy on digital platforms. Own the website from a design, experience and customer journey perspective. Leveraging the website for promoting the brand as well as generating leads through website visits. Reputation management through the various social media channels of the company. Job & Responsibilities: Be: The Marketing Leadership and the SPOC at the zonal level & Be the lead for PR and internal communication too Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors) Implement brand initiatives & Be: custodian of brand guidelines To: Contribute marketing perspectives & thinking at the zonal level towards building & executing holistic business plans & activities To: Manage Marketing MIS/Insights at the zonal level and oversee execution and track outcomes & metrics To: Lead development of branch specific and within that customer-segment specific BTL Plans Implementation of Central Marketing programs with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations Identifying, empaneling and managing marketing services agencies at zonal and if required at even granular level To: Define, drive and follow a process for collecting & sharing market information, including competitive information Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives Skills & Qualification 4+ years of industrial experience in the similar domain Postgraduates in Marketing with similar certification would be an advantage A thorough working knowledge of the regulatory environment, including BTL and ATL Excellent communication skills with fluency in local language is mandatory