YouTube/Video Content Creator

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We are looking for a dynamic YouTuber/Video Content Creator who can help build and grow our YouTube presence, create emotionally resonant and high-performing video content, and drive subscriber growth and revenue generation through creative and strategic storytelling.

Role Overview

This role requires a creative professional who understands audience psychology, social media trends, and platform monetization. You’ll be responsible for conceptualizing, scripting, producing, and publishing engaging YouTube videos that align with our brand values - celebration, connection, and positivity, while also meeting key performance and revenue goals.

You will work closely with the creative, editorial, and marketing teams to make 123Greetings’ YouTube channel a go-to destination for inspiration, storytelling, and emotion-led digital content.

Key Responsibilities

1. Content Creation & Strategy

- Conceptualize and produce original video content aligned with 123Greetings’ brand and seasonal celebrations (festivals, holidays, birthdays, special days, etc.).

- Create engaging formats such as animation explainers, reaction videos, daily emotion-driven content, or behind-the-scenes stories.

- Plan and execute monthly content calendars with SEO-driven video ideas and trending topics.

- Write engaging video scripts and storyboards that reflect 123Greetings’ tone - warm, relatable, and universal.

2. Channel Growth & Revenue Generation

* Optimize videos for YouTube monetization - including thumbnails, titles, tags, descriptions, and audience engagement tactics.

* Track and analyze channel metrics (CTR, watch time, retention, RPM, CPM, etc.) to improve performance.

* Collaborate with marketing to integrate YouTube content into cross-platform campaigns (newsletters, blogs, social media).

* Identify and pursue new opportunities for monetization, sponsorships, collaborations, and affiliate partnerships.

3. Production & Editing

* Handle or oversee the video production process - shooting, lighting, audio, and post-production.

* Edit videos using professional software (Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar).

* Maintain consistent brand aesthetics, tone, and emotional quality across all content.

4. Community Engagement

* Build an active YouTube community through comments, polls, livestreams, and collaborations.

* Respond to audience feedback and shape future content strategies accordingly.

* Engage with trends, memes, and seasonal opportunities in real time to boost reach and relatability.

4. Qualifications & Experience

* Bachelor’s degree in Mass Communication, Film, Marketing, or related field (preferred but not mandatory).

* Proven experience in YouTube content creation or digital storytelling (portfolio/channel link required).

* Strong understanding of YouTube SEO, analytics, and monetization policies.

* Hands-on skills in video editing, storytelling, and audience engagement.

* Creative thinker with a sense of humor, empathy, and cultural awareness.

* Familiarity with U.S. and global festive calendars, social media culture, and lifestyle trends.

* Excellent communication, presentation, and collaboration skills.