Youtube Strategist

ob description

YouTube Strategist

Key Responsibilities:

1. Channel Strategy & Growth

• Develop and implement a data-driven YouTube growth strategy aligned with brand and business goals.
• Conduct audience analysis and competitor benchmarking to identify trends and opportunities.
• Plan and manage channel calendars, upload schedules, and content rollouts.
• Collaborate with the creative and production teams to shape video concepts that perform well on YouTube.

2. Content Optimization

• Optimize video titles, thumbnails, tags, descriptions, and playlists for SEO and engagement.
• Implement best practices for metadata, captions, and end screens to drive retention and conversions.
• Work with editors to ensure pacing, structure, and visuals fit YouTube audience behavior.
• Maintain consistency in tone, branding, and visual storytelling across all uploads.

3. Analytics & Performance Tracking

• Track and analyze performance metrics (views, watch time, CTR, retention, engagement, etc.).
• Generate actionable insights to improve future content strategies.
• Provide monthly performance reports to production and marketing leadership.

4. Collaboration & Production Support

• Partner with producers, videographers, and editors to ensure content aligns with YouTube algorithm best practices.
• Provide creative input during pre-production (concepts, hooks, structure).
• Manage and coordinate video publishing, thumbnails, and community posts.
• Liaise with the social media and marketing teams to support cross-platform promotions.

5. Audience Engagement & Community Management

• Oversee comments, community posts, and fan interactions to build a strong audience relationship.
• Monitor feedback and adjust content or messaging accordingly.
• Develop engagement strategies such as polls, Q&As, and live sessions.

Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Film/Media Production, or related field.
• 2-5 years of experience managing or strategizing for a YouTube channel (brand or creator).
• Strong understanding of YouTube analytics, SEO, and algorithmic trends.
• Proficient in YouTube Studio, Google Analytics, and social media analytics tools.

Performance Indicators

• Channel growth (subscribers, watch time, engagement rate).
• Content performance (CTR, audience retention).
• Optimization success (SEO ranking, discoverability).
• Contribution to revenue or monetization goals.