YouTube Strategist

The YouTube Strategist is responsible for developing and executing strategies that maximize the visibility, engagement, and growth of the company’s YouTube channel.

Key Responsibilities:

1. Channel Strategy & Growth

Develop and implement a data-driven YouTube growth strategy aligned with brand and business goals.

Conduct audience analysis and competitor benchmarking to identify trends and opportunities.

Plan and manage channel calendars, upload schedules, and content rollouts.

Collaborate with the creative and production teams to shape video concepts that perform well on YouTube.

2. Content Optimization

Optimize video titles, thumbnails, tags, descriptions, and playlists for SEO and engagement.

Implement best practices for metadata, captions, and end screens to drive retention and conversions.

Work with editors to ensure pacing, structure, and visuals fit YouTube audience behavior.

Maintain consistency in tone, branding, and visual storytelling across all uploads.

3. Analytics & Performance Tracking

Track and analyze performance metrics (views, watch time, CTR, retention, engagement, etc.).

Generate actionable insights to improve future content strategies.

Provide monthly performance reports to production and marketing leadership.

4. Collaboration & Production Support

Partner with producers, videographers, and editors to ensure content aligns with YouTube algorithm best practices.

Provide creative input during pre-production (concepts, hooks, structure).

Manage and coordinate video publishing, thumbnails, and community posts.

Liaise with the social media and marketing teams to support cross-platform promotions.

5. Audience Engagement & Community Management

Oversee comments, community posts, and fan interactions to build a strong audience relationship.

Monitor feedback and adjust content or messaging accordingly.

Develop engagement strategies such as polls, Q&As, and live sessions.

Skills & Qualifications

1. Bachelor’s degree in Marketing, Communications, Film/Media Production, or related field.
2. 2-5 years of experience managing or strategizing for a YouTube channel (brand or creator).
3. Strong understanding of YouTube analytics, SEO, and algorithmic trends.
4. Proficient in YouTube Studio, Google Analytics, and social media analytics tools.

Performance Indicators

1. Channel growth (subscribers, watch time, engagement rate).
2. Content performance (CTR, audience retention).
3. Optimization success (SEO ranking, discoverability).
4. Contribution to revenue or monetization goals.