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Description
YouTube Planning Manager - Job Description Location : HSR Layout, Bengaluru Working Days : 6 Days, In Office Key Responsibilities: 1. Strategic Planning & RCA Build out structured frameworks to track key YouTube performance metrics : video inputs, watch-time, views, subscriber growth, conversion ratios, revenue. Develop hypotheses and perform RCA where performance diverges from benchmarks — e.g., declining subscriber growth despite increasing content volume. Identify broken links in the funnel — from content creation to content outcome — and develop initiatives to fix or optimize them. 2. Channel Performance Forecasting Design weekly, monthly, and quarterly metric projections using statistical and data trend models. Forecast subscriber growth, content productivity, and ROI by channel type, content theme, or creator tier. Build predictive models to guide content planning and budgeting. 3. Financial & Operational Integration Link YouTube performance metrics to broader business KPIs (e.g., cost per subscriber, lead-to-customer funnel, revenue per video). Conduct financial analysis on cost per video, revenue attribution, and ROI of various content buckets. Provide inputs to senior leaders on channel profitability and monetization potential. 4. Dashboarding & Data Storytelling Create and maintain live dashboards in Google Sheets or Looker Studio to track top-level and granular performance metrics. Translate complex data into clear visual stories for executive updates. Provide weekly/fortnightly briefings to Content Strategy, Finance, and Marketing leaders. 5. Cross-Team Collaboration Work closely with: Content Ops for real-time data integration Category & Growth Teams to track and plan subscriber acquisition through YouTube Finance to model channel budgets and ROI Founders and CXOs for quarterly strategic reviews Collaborate with teachers, editors, and script leads to tie data into creative strategies and experimentation. 6. Experimentation & Continuous Optimization Build a robust A/B testing framewor k across content types, thumbnails, titles, and formats Track cohort behaviors and engagement curve s to identify stickiness patterns Suggest and test optimizations based on behavioral analytics and subscriber drop-off patterns . Show more Show less
