Website and Product Content Writer

At a Glance: The Story Behind AMINA

Founded in April 2018 and headquartered in Zug, AMINA Bank is a pioneer in the financial industry. In August 2019, AMINA received a Swiss banking and securities dealer license from FINMA. The broad, vertically integrated spectrum of services, combined with the highest security standards, make AMINA’s value proposition unique.
AMINA operates globally from its regulated hubs in Switzerland, Abu Dhabi, and Hong Kong to offer fiat and crypto services to progressive investors, traditional and crypto-native alike, whether individuals, corporates, or institutions. CVVC Global Report and CB Insights named AMINA as one of the Top 50 Companies within the blockchain ecosystem. Aite Group awarded AMINA their 2021 Digital Wealth Management Impact Innovation Award in the ‘Digital Startup of the Year’ category, and LinkedIn listed AMINA as one of the Top Startups 2021 in Switzerland. In 2022, AMINA won the Digital Assets Offering or Service at the WealthBriefing Swiss EAM Awards, and the bank was also recognised for its product offering SEBAX and won the Best ETP of the Year award at the Swiss ETF Awards 2022. In 2023, AMINA won the European WealthBriefing Award in the Digital Assets Solution, Fund Manager category. AMINA India is a wholly owned subsidiary of AMINA Bank AG. AMINA India acts as a virtual extension of the bank supporting activities spanning trading & liquidity management, digital assets research, marketing, investment solutions, risk management, account management, mid/back-office, product management, technology & engineering, IT support, finance and human resources.

Your Mission (Should You Choose to Accept It)

As a Website and Product Content Writer at AMINA Bank, you will play a key role in defining how our products and brand are presented to the world. You will craft clear, compelling, and compliant content that bridges traditional finance and digital assets, helping audiences discover, understand, and engage with AMINA’s unique value proposition.
As part of AMINA’s dynamic marketing team and reporting into the Product Marketing Lead, you will develop SEO-optimized, product-focused web content, sales toolkits, and multi-channel campaign assets, ensuring our offering is visible, consistent, and aligned with the brand’s strategic positioning.

Your AMINA To-Do List

• Translate complex fiat and digital asset offerings into clear, client-centric, and compliant messaging, ensuring consistent narratives across multi-channel assets including brochures, presentations, factsheets, blogs, social media, emails, and more.
• Develop, edit, and refine internal communication materials such as product explainers, intranet content, and team updates to strengthen alignment, keep employees informed of the latest product developments, and support understanding among new and existing team members in partnership with the Product team.
• Develop and optimize product-focused web content, including blogs and landing pages, in line with SEO and UX best practices to maximize discoverability and engagement.
• Ensure all content consistently reflects AMINA’s tone of voice, brand positioning, and visual identity across channels.
• Collaborate with Marketing and Product teams to build compelling storytelling frameworks that enhance product visibility and client understanding.
• Support strategic content initiatives, governance processes, and coordination with external agencies to maintain quality and consistency.
• Support the Product Marketing Lead in tracking and analyzing product marketing performance to inform strategy, identify opportunities for improvement, and deliver insightful stakeholder reporting.

Your golden ticket to the AMINA team:

• 4 to 6 years of experience in content writing or marketing communication, preferably in financial services, fintech, or crypto.
• Strong writing and editing skills with an instinct for both storytelling and accuracy.
• Ability to adapt tone and depth for different audiences across various markets.
• Strong knowledge of SEO-friendly content practices, UX writing and website structuring
• Comfortable collaborating with multiple stakeholders across Product, Marketing, Legal, Compliance, and Design.
• Excellent project management and prioritisation skills with attention to detail.
• Curiosity for finance and innovation, coupled with the ability to simplify complex concepts.
• Familiarity with HubSpot, social media platforms, Dynamics 365, WordPress, and Figma would be a strong advantage.

Why We’re Awesome

We owe our exponential growth to our innovative and collaborate team spirit and talented workforce. Every voice counts as we are always committed to learning from diverse perspectives and backgrounds because our people make the difference at AMINA Bank. Regardless of your age, gender, belief, and background, at AMINA EVERYONE is welcome!
Join our skilled team and together redefine finance.