Webinar Marketing Executive

Role Overview:

This role is at the intersection of marketing, technology, and community building. If you are passionate

about creating impactful webinars, driving user engagement across email, whatsapp, in-app and

other channels, we’d love to have you on our team! Use community-building techniques to foster user

engagement, improve brand visibility, and ensure seamless webinar experiences.

Key Responsibilities:

Webinar Management:

● Plan, organize, & execute webinars - scheduling, speaker coordination, & cross team coordination..

● Develop engaging webinar content that resonates with the target audience.

● Manage webinar tools & platforms, ensuring smooth execution from pre-event setup to post-event

follow-ups.

● Analyze webinar performance, generate reports, and suggest improvements based on insights.

Marketing Campaigns:

● Design & execute digital marketing campaigns to promote webinars & app features.

● Create and distribute promotional materials, including email campaigns, social media posts, blogs.

● Partner with internal teams to align campaigns with overall brand strategy and objectives.

Analytics & Reporting:

● Track KPIs related to webinar attendance, app engagement, and campaign performance.

● Present actionable insights to stakeholders, refining strategies based on data-driven findings.

Collaboration & Coordination:

● Work closely with cross-functional teams, including content, design, and technical teams.

● Identify and collaborate with industry experts, influencers, and partners for webinars and

promotional opportunities.

Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Proficiency in webinar platforms (e.g., Zoom, GoToWebinar) and app engagement tools.

● Excellent verbal and written communication skills.

● Familiarity with marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.

Preferred Skills:

● Experience in managing marketing campaigns for SaaS or digital platforms.

● Knowledge of app engagement strategies, including user onboarding and retention.

● Creative and innovative mindset with a keen eye for detail.