Web Retention Marketing (1-3 Years)

Web Retention Marketing (1–3 Years)

Location:

Job Summary

Conversion Rate Optimization (CRO)-driven Growth Executive

Key Responsibilities

Conversion Rate Optimization

• Own the CRO roadmap—design, execute, and analyze A/B tests, multivariate experiments, and landing page optimizations.
• Audit user journeys across web and mobile to identify conversion barriers and propose improvements.
• Leverage tools like

  VWO

  ,

  Hotjar

  ,

  Google Optimize

  , and

  Mixpanel

  to measure and enhance user flows.
• Collaborate with design and development teams to implement UX/UI changes that improve engagement and conversions.
• Develop and manage CRO playbooks, frameworks, and testing protocols for repeatable success.
• Optimize key funnel metrics across acquisition, activation, retention, and revenue stages.

Data Analysis & Insights

• Collect, process, and analyze user behavior and marketing performance data using

  GA4

  ,

  Mixpanel

  , and similar analytics tools.
• Build dashboards and reports to track growth metrics, experiment performance, and ROI.
• Identify trends, patterns, and anomalies to recommend actionable strategies.
• Partner with marketing, product, and sales teams to translate data insights into business decisions.
• Monitor SEO, paid media, and retention campaigns for data-driven optimization opportunities.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business Analytics, or a related field.
• 1+ years of experience in CRO, analytics, or growth-focused roles (agency or consulting preferred).
• Proficiency in CRO tools (

  VWO, Hotjar, Google Optimize

  ) and analytics platforms (

  GA4, Mixpanel, HubSpot

  ).
• Hands-on experience designing, running, and interpreting A/B and multivariate tests.
• Strong grasp of digital marketing channels (SEO, paid media, retention marketing).
• Advanced Excel/Google Sheets skills; knowledge of SQL or BI tools is a plus.
• Analytical mindset with the ability to interpret complex data and translate it into clear, actionable strategies.
• Excellent communication and collaboration skills; able to work with cross-functional teams.