Web Analytics & Tracking Lead

💛 About us

We are a growing team of passionate, performance-driven individuals on a mission to be the best at growing multiple international e-commerce businesses with great products.

Over the past 8 years, we’ve built a global community of 1M+ people through The Conqueror Challenges—a platform that turns fitness into an epic adventure with virtual routes & real medals. We partnered with some of the biggest entertainment companies and launched virtual challenges like THE LORD OF THE RINGS, HARRY POTTER, STAR WARS, and other fantasy challenges, along with real-world routes in order to help people build and sustain healthy habits in an enjoyable way.

Now, we're stepping into an exciting new chapter! While we continue to grow our main business of virtual challenges, we're actively acquiring and developing new brands at a global scale. We focus on using our marketing and operational strengths to scale these businesses, striving to always be outstanding in everything we do and delivering more value to more people.

🔍 About the role

We are looking for a highly skilled Web Analytics & Tracking Lead to join our data driven team. In this role, you will own the complete analytics and tracking infrastructure that powers how we understand, acquire, and convert our users. From building custom JavaScript events in GTM to extracting insights from GA4 and BigQuery, you'll design and implement tracking strategies that capture every meaningful interaction, configure GA4 properties that answer our toughest business questions, and build Power BI dashboards that turn user behavior into clear, actionable insights.

💻 Key Responsibilities:

• Lead behavioral analysis across our digital properties (websites and app) to understand user journeys, segmentation, drop-off points, and conversion funnels.
• Design, implement, test, and manage a robust event-tracking strategy using

  Google Tag Manager (GTM)

  , ensuring accurate data capture for all key user interactions.
• Serve as the subject matter expert for

  Google Analytics (GA4)

  , configuring properties, setting up custom events, creating audiences, and building advanced exploratory reports.
• Analyze

  funnel performance

  from acquisition to conversion and retention, identifying friction points and providing actionable recommendations to product and marketing teams.
• Create, maintain, and enhance interactive

  Power BI dashboards

  that visualize user behaviour, funnel metrics, A/B test results, and marketing KPIs.
• Take ownership of

  existing Power BI dashboards

  , enhancing and adapting them to new business questions and data sources.
• Develop and optimize

  DAX

  calculations to support complex behavioral and marketing analysis within Power BI.
• Write and optimize

  SQL

  queries (especially on BigQuery) to extract, transform, and blend GA4 data, app data, and other data sources.
• Craft compelling data narratives that transform complex behavioral data into actionable insights that lead to high quality traffic and

  conversion rate improvement

  .

🏆 Skills & Experience Required:

• Expert-level proficiency with

  Google Tag Manager (GTM)

  , including complex event creation using custom Javascript code, trigger configuration, and variable management.
• Expert-level proficiency with

  Google Analytics (GA4)

  , including its data model, reporting, audience building, event configuration, and custom funnel reports.
• Strong proficiency with

  Power BI

  .
• Solid

  DAX

  knowledge for creating calculations and measures to answer business questions.
• Direct experience querying and analyzing

  GA4 data stored in BigQuery

  using SQL.
• Experience with A/B testing platforms (e.g. Convert, Optimizely) and statistical analysis.
• Ability to translate complex business requirements into effective tracking strategies and analytical solutions.

Since we are hiring remotely, you must have the legal right to work as a contractor.

🔥Why The Conqueror:

You'll get all the standard benefits plus:

• Working with an innovative, fast-moving marketing team constantly testing new strategies to optimise performance.
• Contributing to exciting new business ventures in e-commerce, with the opportunity to grow and make an impact across multiple industries, globally.
• Personal development budget to continuously sharpen your skills and grow your career in a highly flexible, fast-paced environment.