Visual Designer

About the Role

We’re looking for a talented Visual Designer to join our design team and lead user experience and interface design across our web presence and marketing assets. You’ll work closely with cross-functional teams – product, marketing, and engineering – to create seamless, user-centric web experiences that reflect our brand, drive engagement, and convert visitors into users or customers.

Key Responsibilities

• Support the marketing team by creating impactful designs for various channels, including the website, marketing campaign materials, microsites, social media assets, and marketing emails.
• Create wireframes, mockups, prototypes, and high-fidelity designs using tools such as Figma and Adobe Creative Cloud (Illustrator and After Effects).
• Ensure UX consistency across all digital touchpoints, including email, social, and paid media creatives.
• Expanding the Brand: Enhancing our efforts with our design system by creating more scalable and consistent assets that function across all touchpoints.
• Analyze website performance (heatmaps, GA, A/B tests) to identify UX improvements.
• Ensure all visual assets adhere to FluidCloud’s brand guidelines while pushing creative boundaries

Experience

• Bachelor’s Degree in Art/Design or relevant experience
• 5+ years of experience designing in a digital creative agency or client-side group; B2B / tech experience is a plus
• A standout portfolio demonstrating sophisticated web design projects, thoughtful art direction, impactful illustrations, and elegant marketing collateral.
• Proficiency in Figma, Adobe Creative Suite, Webflow (nice to have), or similar tools.
• Experience designing compelling websites and marketing assets that adhere to accessibility standards and cross-browser compatibility.
• Familiarity with basic HTML/CSS to communicate effectively with developers.
• Strong communication skills, able to clearly articulate concepts, ideas, and creative decisions to stakeholders

Bonus Points For

• Experience designing for developer-focused products or technical audiences
• Motion graphics or animation skills
• Ability to write or improve microcopy and UI text.
• Experience in Product Design