Vice President Sales

Job Description

Job Title: National Sales Head Department: Sales and Marketing Reporting to: Managing Director Location: Head Office Job Purpose: To lead the company's sales and marketing functions across all channelsDealer Network, Modern Retail (CSD/CPC/Departmental Stores), E-commerce, and Institutional (TIE: Team, Institution, Events). The role is responsible for driving sustainable revenue growth, market penetration, and brand visibility through well-aligned sales and marketing strategies. Key Responsibilities: 1 Sales Strategy & Execution Develop and implement national sales strategies aligned with the Annual Business Plan (ABP). Ensure achievement of monthly, quarterly, and annual value and volume targets. 2 Dealer Network Management Strengthen distributor relationships and expand channel coverage Oversee trade schemes, claims management, merchandising, and dealer engagement. 3 Modern Retail (CSD/CPC/Dept. Stores) Drive partnerships with institutional buyers and department stores. Ensure pricing discipline, product listing, and timely fulfillment. 4 E-commerce Sales Manage business on Amazon, Flipkart, Myntra, etc Oversee listing, pricing, fulfillment, and visibility on Quick Commerce platforms like Blinkit, Zepto, and Instamart. Optimize digital promotions and inventory for rapid delivery models. Drive and monitor direct-to-consumer (D2C) sales through the companys official website, ensuring seamless UI, payment gateways, and timely dispatch. 5 TIE (Team, Institution, Event) Plan and execute institutional and event-based marketing tie-ups. Enhance brand recall and generate B2B orders through targeted outreach. 6 Retail Business (EBO/MBO) Management & Expansion Oversee the performance of existing Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs), ensuring business growth and operational efficiency. Drive retail expansion plans in line with the company's strategic goals and market potential. Monitor store-wise sales performance, footfall analysis, and take corrective actions to meet revenue targets. Ensure excellent customer experience, brand consistency, and visual merchandising standards across all stores. Coordinate with internal teams (marketing, VM, inventory, etc.) to optimize in-store promotions and stock availability. 7 Marketing Team Management Lead and guide the marketing team on campaign planning and execution across digital and offline platforms. Align marketing strategies with sales priorities to ensure consistent brand messaging and ROI-driven activities Supervise content development, social media promotions, and event branding. 8 Team, Leadership & Performance Management Lead and oversee all vertical teams including E-commerce (Amazon, Flipkart, Blinkit, Zepto, etc.), Modern Trade (CSD, CPC, large format stores), Dealer/Distribution Network, TIE Division (Team, Institution, Events), Company-Owned Retail (EBO/MBO), and Marketing & Digital Promotions. Set clear objectives, align KPIs with business strategy, and ensure regular performance reviews across all functions. Foster collaboration between verticals to ensure synergy in execution, branding, and revenue delivery. 9 Forecasting & Reporting Submit timely and accurate demand forecasts Conduct regular business reviews and performance analyses. 10 Business Development Identify and develop new market opportunities in rural and urban geographies Launch strategic product lines to increase market share. 11Market Intelligence Analyze market trends, competitor strategies, and customer preferences to guide decisions. Qualification and Experience Minimum Qualification: Graduate (Any discipline) Preferred Qualification: MBA in Sales, Marketing, or Business Administration Minimum Experience: 15-20 Years Relevant Experience: Extensive experience in sales leadership, preferably in FMCG, Sports Goods, Footwear, or Consumer Durables Industry Exposure: Sports Goods, Footwear, FMCG, Consumer Electronics CTC Range: [As per company norms] Preferred candidate profile