Vice President Marketing @ Andheri

Skills: Global Marketing Strategy, Brand Positioning, Market Expansion Strategy, Cross-Cultural Communication, Market Analysis, Digital Marketing Tools, Growth Strategy Development, Brand Management, Job Description Strategic Leadership: Develop and implement a comprehensive global marketing strategy aligned with the companys business objectives.Define and drive positioning, messaging, and branding strategies for domestic and international markets.Identify new market opportunities and expansion strategies for global growth. Brand Management & Awareness Enhance brand positioning and visibility through integrated marketing campaigns.Ensure brand consistency across all channels and touch points.Leverage PR, media, and influencer marketing to strengthen brand reputation. Digital & Content Marketing Drive digital transformation, SEO, SEM, social media, and marketing automation strategies.Oversee content marketing efforts, including whitepapers, webinars, case studies, and thought leadership initiatives.Leverage data analytics and AI-driven insights to enhance marketing effectiveness.Oversee performance marketing, content marketing, and account-based marketing (ABM) initiatives. Market Research Conduct market research and competitive analysis to inform marketing strategiesMonitor industry trends and adapt marketing strategies accordingly. Budget & Performance Management Develop and manage the global marketing budget, ensuring cost efficiency and ROI.Define and track key performance indicators (KPIs) to measure marketing effectiveness.Use data-driven insights to continuously optimize marketing strategies. Business Development Strategy & Event Management Develop and execute strategic business development initiatives to drive market expansion.Identify and establish partnerships that support long-term business growth.Plan, coordinate, and manage high-impact industry events, conferences, and trade shows, Booth designingLeverage events for brand visibility, lead generation, and relationship building Qualifications & Experience Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).15+ years of experience in B2B marketing, with at least 5-7 years in a senior leadership role.Proven track record in leading marketing initiatives in domestic and international marketsExpertise in digital marketing, demand generation, branding, and go-to-market strategies.Excellent communication, stakeholder management, and decision-making abilities.Ability to manage multiple projects in a fast-paced environment. Interested candidates can apply at: recruitment@illusiondental.com Contact us at: 8657025718