United Breweries - Sales Controller - CA

United Breweries Ltd.

0 years

0 Lacs

Bengaluru Karnataka India

Posted:5 days ago| Platform:

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Skills Required

controller marketing research analyze data pricing management tracking metrics support portfolio regulations analysis reports finance strategy

Work Mode

On-site

Job Type

Full Time

Job Description

Sales Controller - CA cleared

Partner with sales and marketing team to develop UBL Strategic Plan, Annual Plan (AP) and Rolling Forecasts.
Undertake relevant assumptions, market research, collate and analyze internal performance and market data to develop hypothesis and forecasts
Collate and scrutinize sales and marketing functions operating plans, requirements, forecasts, and budget estimates
Collaborate with sales and marketing teams to finalize annual key performance targets and budgets (ex. sales plan, pricing, expenses etc.)
Present targets and budgets to the management team for review and approval
Provide financial insights and performance tracking for the Sales Team, focusing on volume, financials, and margin measurement.
Review and monthly update sales and marketing operating plan considering business performance across key metrics, market situation and latest estimates (quarterly) to support sales growth/profitability
Collate and analyze data against key metrics related to sales and marketing performance across portfolio, brands, channels and geographies
Assess impact of changes to regulations, pricing and products on business profitability
Identify variances in implementation of operating plan and business performance gaps of sales and marketing team quarterly; Conduct root cause analysis to identify reasons for the variances
Discuss key finding/insights with sales and marketing team; initiate corrective action plan to manage deviations from business plan
Present reports and discuss key insights with the commercial and OpCo management team to ensure data driven decision making
Support sales and marketing team to conduct market research and required analysis for developing business case and implementation plan for new product launch
Build business cases and perform Return on Investment analysis on commercial investments in brands and route to market
Collect, consolidate, and prepare monthly forecasts, business performance and variance reports (month and quarter focus) for all brands, channels and geographies.
Prepare Brand & State P&L and measure business performance against each component in the P&L.
Understand ad-hoc requirements from the Director Finance / Sales / Marketing, Head of Commercial Business Control and other key stakeholders.
Prepare various management presentations (ex. Board presentations, strategy meet presentations etc.) by collating and analyzing relevant information
Prepare, manage, and monitor accuracy of sales and marketing MIS reports and dashboards
Present management presentations, new product, research, and business performance reports to the management team
Ensure sales and marketing team have access to key data required to successfully manage the business
Highlight early warnings/opportunities related to the business performance and growth to the management team for enabling data driven decision making

(ref:iimjobs.com)

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