Travel Trade Marketing Manager

Job Title:

Company:

Experience:

About ICM Group

events and exhibitions industry for 25 years

Job Role & Responsibilities

Travel Trade Marketing Manager

Key Responsibilities:

• Attendee Acquisition Strategy:

  Develop and execute comprehensive marketing and outreach strategies to invite, engage, and secure attendance from target travel trade professionals (travel agents, tour operators, wedding planners, MICE organizers etc).

• Database Management & Growth:

  Build, maintain, and segment a robust database of travel trade contacts, categorized by city, specialty, and influence. Regularly update contact information and ensure data accuracy.

• Association & Key Account Relationship Building:

• Identify and establish strong relationships with national and local travel trade associations and their leadership (e.g., TAAI, TAFI, ADTOI, IATO, EEMA, IWPCA, local travel agent associations).
• Engage with association heads and key opinion leaders to secure their presence and encourage their members' attendance.

• Direct Outreach & Invitation Campaigns:

• Design and execute personalized invitation campaigns via phone calls, emails, and WhatsApp to invite delegates to events.
• Manage the end-to-end invitation process, from initial contact to registration confirmation and pre-event reminders.

• Targeted Attendance Guarantee:

  Be responsible for ensuring a minimum number of high-quality attendees at each assigned event (e.g., aiming for 200 attendees, including specific high-level association heads). Implement strategies to maximize show-up rates.

• Collaboration:

  Work closely with the sales team to understand exhibitor/sponsor attendee requirements and ensure the marketing efforts align with their needs. Collaborate with the marketing/tech team for digital outreach support.

• Market Intelligence:

  Stay informed about trends in the travel trade and events industry, and competitor activities related to attendee acquisition.

• Reporting:

  Track attendee acquisition metrics, analyze attendance data, and provide regular reports on progress towards targets.

Experience and Requirements:

• Minimum 3-5 years of experience in B2B marketing, relationship management, or event-specific marketing, with a strong preference for experience within the

  travel, tourism, hospitality, or events industry.

• Proven ability to build and nurture professional relationships

  within the travel trade community (travel agents, tour operators, associations).
• Exceptional verbal and written communication skills, with a confident and persuasive demeanor.
• Strong organizational skills and attention to detail for managing large contact databases and invitation campaigns.
• Target-driven mindset with a focus on achieving specific attendance numbers.
• Ability to work independently and collaboratively within a small, dynamic team.
• Familiarity with CRM systems and email marketing tools is a plus.
• Willingness to travel locally within Delhi-NCR and occasionally to other cities for events or relationship-building meetings.

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