Job
Description
Search Engine Optimization Lead (Chennai Location) :- Roles & Responsibilities : Search Engine Optimization: Technical SEO: Conduct regular website audits to fix technical issues like crawl errors, duplicate content, and broken links. Proficiency in tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, Google Tag Manger etc. Web SEO Strategy & Execution: Develop and execute comprehensive SEO strategies for the website to increase organic traffic. Optimize website structure, content, and metadata for top rankings on Google, Content Optimization: Collaborate with content teams to create keyword-rich, user-focused content tailored to the matrimony/wedding industry. Drive pillar pages, topic clusters, and evergreen content strategies. Competitor Analysis: Identify industry trends, track competitors’ strategies. ASO (App Store Optimization): App Store Optimization Strategy: Own and implement ASO strategies to maximize app discoverability. Creative Optimization: Work closely with the design team to enhance app screenshots, previews, and icons for higher click-through rates. A/B test creative assets to refine conversion rates continuously. Performance Tracking: Monitor app rankings, download metrics, and user engagement to identify opportunities for improvement. Keep up-to-date with app store algorithm changes and trends. YouTube Video Search Optimization: YouTube SEO Strategy: Develop strategies to optimize video titles, descriptions, tags, and thumbnails for search and discovery on YouTube. Drive video content plans aligned with high-volume search trends in the Relationships, wedding and lifestyle industry. Channel Growth: Implement tactics to grow channel subscribers, views, and engagement organically. Leverage video SEO insights to align with broader marketing campaigns. Qualifications: Experience: 8+ years in SEO/ASO for consumer tech platforms SEO Expertise: Strong knowledge of on-page, off-page, and technical SEO strategies. Proficiency in tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, Google Tag Manger etc. ASO Expertise: Proven experience optimizing apps on Google Play and the Apple App Store. Familiarity with ASO tools like Firebase, Play console, App Annie, Sensor Tower, Mobile Action. YouTube SEO Knowledge: Hands-on experience optimizing video content for search and increasing organic reach. Technical Skills: Understanding of HTML, CSS, and app development basics (a plus). Knowledge of Core Web Vitals, schema markup, and app indexing. Industry: Preferred from agency background and worked on B2C brands About the Company: Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 6 million members. The company provides both matchmaking and wedding related services and is also complemented by 100+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony. Jodii, a game changing vernacular matrimony service for common people was launched in 2022. With Jodii, Matrimony.com serves all facets of people on the economic spectrum – ranging from the HNI to the commoner. With a strong leadership in matchmaking, the company has fast expanded into the $55 billion wedding services Industry: Wedding Bazaar – the Largest Wedding Services Provider and Mandap.com – the Largest Online Wedding Venues Platform. Matrimony has also forayed into international markets with its UAE operations completing over 4 years and Bangladesh operations commencing in year 2021. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come. Show more Show less
