Technical Sales Manager

Join Us!

Synergy Measurement Technologies Pvt Ltd (Synergy) is one of the leading Electronic Test &

Measurement Companies in India. Synergy is the Technology Partner and Authorized

Distributor for Keysight Technologies, USA.

Today Synergy is one of the most preferred vendors for all Defence R&D Laboratories,

Aerospace R&D Laboratories, Premium Institutions like IITs, NITs, BITS, University Colleges,

Government and Private Electronics & Electrical R&D Labs, etc.

Position Introduction

We are currently looking for a dynamic and results-oriented sales engineer to join our team

at Synergy Measurement Technology Pvt Ltd.

As a Manager - Technical Sales, you will drive business growth by understanding customer

needs, providing technical solutions and effectively articulating the value of our products or

services. Your role will be pivotal in effectively communicating technical information to

customers and helping to develop and maintain relationships to build trust.

This is an exciting opportunity to contribute to our company’s success and be part of a high

performing sales team in a competitive market. If you’re passionate about sales and

innovation, we invite you to apply.

Objectives of the role:

 Understanding customer needs and aligning product offerings with their

requirements.

 Providing technical expertise and guidance to customers throughout the sales

process.

 Conducting product demonstrations and delivering compelling presentations to

showcase the value of our solutions.

 Collaborating with the sales team to identify and qualify sales opportunities.

 Developing and maintaining strong customer relationships to increase customer

satisfaction and loyalty.

 Contributing to sales strategies, pricing decisions and contract negotiations based on

technical considerations.

Roles and Responsibilities:

 Understand our product/service’s technical features, functionalities and benefits.

 Study customer needs, pain points and business challenges and create a customised

sales proposal with the sales team.

 Conduct product demonstrations to showcase key features and functionalities and

address technical questions and concerns from customers.

 Provide pre-sales support by answering technical inquiries and participating in sales

meetings.

 Liaise with the engineering or technical team to address technical concerns or

requirements.

 Develop and deliver technical documentation, including user manuals, technical

specifications and product training sessions.

 Collaborate with internal teams to gather technical requirements and ensure the

successful implementation of solutions.

 Provide post-sales support to customers, including technical troubleshooting and

customer training, ensuring their satisfaction with the product or service.

 Give active feedback and insights from the market to the product development and

markeƟng team.

 Participate in sales meetings, trade shows and industry events to promote our

products or services.

 Stay updated on industry trends, market dynamics and competitor offerings.

Required skills and qualifications:

 Bachelor's degree in Electronics and Communication Engineering (B. Tech

/BE/M.Sc./Diploma).

 5- 10 years of strong technical sales experience in B2B sales in Government sector.

 Strong technical background and ability to understand complex technical concepts

and effectively communicate them to both technical and non-technical audiences.

 Demonstrable experience in presenƟng technical products and services to

customers, providing expert advice and troubleshooting customer queries.

 Excellent interpersonal and communication skills with the ability to build rapport and

establish strong relationships with customers and internal teams.

 Strong problem-solving and analytical skills, with the ability to identify customer

needs and propose innovative solutions.

 Self-motivated and target-driven with a proven track record of meeting or exceeding

sales targets and driving revenue growth.

 Ability to work independently and collaboratively within a team.

 Willingness to travel as required.

Preferred skills and qualifications:

 Knowledge of the Indian Electronics market and customer preferences.

 Graduates with background in Instrumentation.

 Strong negotiation and persuasion skills.

 Language proficiency in multiple languages to cater to a diverse customer base.

 Experience working with cross-functional teams, including product development and

marketing.

What we offer:

We offer competitive compensation packages, health & medical benefits and a positive work

culture that emphasizes work-life balance and recognises the contributions of our

employees.

Synergy is an Equal Opportunity Employer. We are deeply committed to fostering a diverse,

inclusive, and equitable workplace. All employment decisions, including recruitment, hiring,

training, promoƟon, compensation, benefits, and termination, are made without

discrimination on the basis of race, colour, religion, sex, sexual orientation, gender idendity,

national origin, age, disability, marital status, caste, or any other characteristic protected by

Indian law. We believe that a diverse workforce brings varied perspectives, which is essential

for innovation and success.