Teamlead - Social Media

Designation:

Team Lead - Social Media

Exp:

3-5 Years

Job Location:

Pune

Mode:

Work from Office

About Company

Amura Marketing Technologies is a next-generation MarTech company, delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered' , an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.Connect with us to be a part of Team Amura and the ever-changing, exciting digital world!

Job Role

Amura is looking for a digital media enthusiast who is talented and passionate about social media. The ideal candidate must have extensive social media experience on various channels including Facebook, Twitter, Pinterest, Instagram, Linkedin. Agency experience preferred.With a creative bent of mind along with excellent communication skills, the Candidate must develop innovative social strategies and must have a proven ability to carry the strategy forward through implementation and deliver results. The candidate must have a strong understanding of social sentiment, viral marketing and user behavior in a digital environment

Key Responsibilities & Duties

Develop creative and engaging social media strategiesManage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channelsOversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and OlapicCreate engaging multimedia content (and/or outsource this effectively) across multiple platformsDevelop, launch and manage new competitions and campaigns that promote your organization and brandForm key relationships with influencers across the social media platformsUndertake audience researchManage and facilitate social media communities by responding to social media posts and developing discussionsMonitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insightsResearch and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activityAnalyze competitor activityRecommend improvements to increase performanceSet targets to increase brand awareness and increase customer engagementManage, motivate and coach junior staff such as social media executives or assistantsManage a budget for social media activitiesEducate other staff on the use of social media and promote its use within your company (in-house roles)Encourage collaboration across teams and departmentsRegularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Skills Required

A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customersStrong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniquesKnowledge and understanding of algorithms and search engine optimisationCreative skills for contributing new and innovative ideasStrong communication and people skills for articulating ideas to colleagues and clientsLeadership qualities to lead and motivate a teamExcellent teamwork, collaboration and networking skillsOrganizational skills, with the capacity to prioritize and work across multiple projectsProject and campaign management skillsThe ability to work well under pressure in order to meet deadlinesSkills in data analysis and interpreting statisticsOnline community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customersAn eye for detail and the ability to work accuratelyMotivation and commitment.Share with someone awesomeView all job openings