Team Lead - Account Management (Marketing & Strategy)

Position: Team Lead - Account Management

Experience:

Employment Type:

Location:

About the Role

strategic and growth-focused Account Manager

marketing strategy planning, performance marketing, brand building, and cross-functional collaboration

Responsibilities

1. Client & Account Management

• Serve as the

  primary marketing consultant for clients

  , understanding their

  business goals and growth challenges

  .
• Develop

  integrated marketing strategies

  , including brand awareness, acquisition, engagement, and retention.
• Drive

  marketing performance beyond paid media

  , ensuring alignment across content, CRM, email, SEO, and social.
• Actively

  identify upsell and cross-sell opportunities

  , aligning marketing strategies with client needs.
• Manage multiple client accounts, ensuring

  seamless execution and goal achievement

  .

2. Marketing Strategy & Planning

• Develop

  full-funnel marketing strategies

  , integrating

  paid, owned, and earned media

  .
• Align digital campaigns with

  business objectives, brand positioning, and customer journeys

  .
• Guide the

  development of messaging frameworks, creative concepts, and content strategies

  .
• Plan and manage

  multi-channel marketing budgets

  , ensuring maximum ROI.

3. Paid Media & Growth Execution

• Work alongside media buyers to

  optimize advertising strategies

  , but also leverage

  organic growth strategies

  .
• Oversee the

  execution of data-driven campaigns

  across Google, Meta, LinkedIn, and other platforms.
• Integrate paid media efforts with

  organic, SEO, email marketing, and offline marketing

  for full-funnel impact.

4. Data Analysis & Performance Optimization

• Utilize Google Analytics, CRM data, and marketing automation platforms to

  track key business KPIs

  .
• Conduct

  campaign audits, A/B testing, and conversion rate optimization

  to improve performance.
• Provide

  monthly and quarterly performance reports

  with insights and recommendations.

5. Team Leadership & Collaboration

• Manage and

  mentor a team of marketing executives, media buyers, and analysts

  .
• Oversee marketing operations, ensuring timely execution and quality control.
• Coordinate with

  creative, content, and tech teams

  to align messaging and execution strategies.
• Establish best practices in

  client communications, reporting, and marketing execution

  .

Key Skills & Requirements

• 4+ years in marketing strategy, performance marketing, and client management

  .

• Experience in full-funnel marketing planning, including paid, SEO, CRM, and content marketing

  .
• Strong

  analytical mindset

  with experience in

  Google Analytics, Looker Studio, and CRM tools

  .

• Excellent communication skills

  to manage client relationships and internal teams.

• Proven ability to lead and mentor

  a team of marketing professionals.
• Hands-on experience with

  budget planning, media optimization, and customer acquisition strategies

  .



D2C platforms like Shopify, WooCommerce, or custom e-commerce ecosystems