2 Talent Attraction Jobs

Job Title: Employer Branding & Talent Marketing Specialist Location: Trivandrum Department: Talent Acquisition Experience: 712 years About the Role We are looking for a passionate and creative Employer Branding & Talent Marketing Specialist to join our Talent Acquisition (TA) team in Trivandrum. This is a high-impact role focused on elevating our employer brand, driving digital visibility, and enabling differentiated candidate engagement. You will work closely with recruitment, leadership, and marketing teams to craft compelling narratives, manage social media presence, and execute talent-facing events such as webinars and speaker series. Key Responsibilities Employer Branding & Social Media Marketing Own and manage content calendars for TA-led campaigns across LinkedIn, Instagram, and other platforms. Design and publish high-impact social content, including job announcements, culture snippets, team highlights, and leadership quotes. Develop and execute strategies to build an authentic, engaging digital employer presence. Hiring Campaigns & Outreach Drive digital and creative campaigns to support hiring needs across tech and non-tech roles. Align with recruiters and TA leads to target niche talent segments effectively. Experiment with formats like videos, carousels, polls, and reels to improve traction. Webinars, Events & Leadership Engagement Plan and manage virtual hiring events, speaker sessions, and talent community webinars. Work with business leaders to curate themes, content, and participation plans. Lead end-to-end coordination of webinars – from invites and promotions to content design and hosting. Content Creation & Talent Storytelling Create high-quality content for social media, blogs, hiring decks, and email campaigns. Curate authentic employee stories, behind-the-scenes glimpses, and thought leadership content aligned to our EVP. Maintain a repository of reusable and customizable content assets. Campaign Analytics & Optimization Track and report performance of social media campaigns, events, and engagement metrics. Provide monthly dashboards with actionable insights to TA leadership. Continuously improve strategy based on data, market benchmarks, and candidate feedback. Required Skills & Qualifications Bachelor’s or Master’s degree in Marketing, Communications, HR, Journalism, or related fields. 7–12 years of experience in employer branding, recruitment marketing, or digital communications. Strong portfolio of content creation across social and digital platforms. Proficiency in tools like Canva, Adobe Creative Suite, or Figma. Working knowledge of social media management tools (e.g., Buffer, Hootsuite, LinkedIn Campaign Manager). Excellent storytelling, writing, and communication skills. Prior experience supporting HR or TA branding initiatives is a strong plus.

Job Title: Lead Talent Attraction, Employer Branding & EVP Location: India (Preferred: Navi Mumbai, hybrid flexibility) Department: Talent Acquisition Industry Verticals Supported: Travel, BFSI, Healthcare, Technology, Retail, Insurance, Mortgage Role Objective: We are looking for a digital-savvy and strategically creative leader to transform how we attract and engage talent across India. This role will own and drive the employer brand positioning, talent attraction campaigns, and employee value propositionensuring they integrate seamlessly with our SmartRecruiters ATS to deliver a best-in-class candidate experience. The focus is on digital innovation, social media visibility, candidate funnel conversion, and strategic partnerships that fuel pipeline growth across diverse verticals. Key Responsibilities: Digital Talent Attraction Strategy: Lead a cohesive digital strategy across social media (LinkedIn, Instagram, Facebook, YouTube), career sites, email marketing, job boards, and talent communities. Ensure end-to-end integration of branding campaigns with SmartRecruiters ATS to optimize candidate journey, application experience, and lead nurturing workflows. Leverage SmartRecruiters' CRM and automation tools for personalized engagement, drip campaigns, and talent pooling. Candidate Experience Ownership: Champion a frictionless, mobile-first candidate experience across all touchpointscareer site, job application, recruiter communications, and post-application engagement. Collaborate with TA ops and tech teams to continually audit and enhance candidate journey metrics using SmartRecruiters analytics. Implement feedback loops (e.g., candidate NPS, drop-off analysis) and use insights to improve messaging, navigation, and speed-to-feedback. Employer Branding & Visibility: Develop and execute bold, creative digital campaigns tailored to active and passive job seekers across regions and skill sets. Drive visibility via SEO-optimized job content, micro-targeted social ads, influencer collaborations, and employee-generated content. Build content streams that humanize the brand: employee spotlights, day-in-the-life series, DEI narratives, and leadership messaging. Channel Strategy & Partnerships: Build lead generation pipelines through paid media, organic content, employee referral amplification, talent newsletters, and remarketing campaigns. Establish talent partnerships with educational institutions, job portals, hiring communities, and social talent networks. Collaborate with digital agencies or freelancers for scalable and creative campaign execution. Stakeholder Engagement: Align branding strategies with leaders from Travel, BFSI, Healthcare, Technology, Retail, Insurance, and Mortgage to support their unique talent needs. Liaise with internal HR, Communications, and TA teams to ensure messaging consistency and business alignment. Key KPIs: Increase in quality applicants sourced through branded channels integrated with SmartRecruiters Candidate NPS and drop-off rate improvements across application stages Career site and job page conversion rates Growth in social engagement, branded traffic, and direct applies Lead-to-apply and apply-to-interview ratios ROI on digital spend (CPL, CPApply) EVP awareness and favorability metrics Candidate Profile: 8–12 years in employer branding, digital recruitment marketing, or talent attraction Proven experience in digital campaign management and CRM/ATS integration (SmartRecruiters preferred) Track record of optimizing candidate experience in tech-enabled TA ecosystems Strong understanding of social media marketing, content development, SEO/SEM, and lead nurturing Excellent cross-functional collaboration and business storytelling skills Tools & Competencies: Proven experience in digital campaign management and CRM/ATS integration (Smart Recruiters preferred) Social analytics tools (e.g., Hootsuite, Sprout Social) Basic design and video editing tools (e.g., Canva, Adobe Premiere) Google Analytics, UTM tracking, campaign ROI measurement Marketing automation, SEO/SEM, and talent funnel conversion What Success Looks Like: Talent chooses us because of our compelling digital brand and smooth hiring process. SmartRecruiters is leveraged to its full potential—personalized, data-driven, and candidate-friendly. Passive candidates convert through engaging storytelling and multi-channel outreach. Candidate experience is rated among the top in our industry segments.