Strategic Marketing Specialist

Join us at the intersection of strategy, marketing, and impact.

on-site

Key Responsibilities

A. Strategy, Planning & Data Management

• Conduct market research and competitive analysis to support strategic decisions.
• Build dashboards and data tools to track business performance.
• Develop short- and long-term planning (weekly/seasonal/annual) and cross-team alignment.
• Manage partnerships with agri-cooperatives, NGOs, KVKs, and government bodies.
• Lead small pilots, monitor impact, and iterate quickly to optimize performance.

B. Marketing & Advertising

• Plan and execute full-stack marketing campaigns—digital, print, and on-ground.
• Own BTL initiatives: demos, roadshows, community events, and activations in rural markets.
• Generate qualified leads through influencer outreach, social media, and field campaigns.
• Analyze campaign performance and optimize funnel conversion rates.

Candidate Profile

Education

• Graduate or MBA in Marketing, Agri-Business, or Finance
• (Marketing preferred)

Experience

• 0–3 years in Strategy, Marketing, or Rural Business roles
• (Fresher or early-stage professionals welcome)

Skillset

• Strong in Excel and PowerPoint
• Working knowledge of Canva or similar design tools
• Strong project ownership and multi-tasking ability

Mindset & Background

• Agri-sector passion; rural roots or farmer family background is a plus
• Thrives in startup chaos: ambiguity, testing, fast failures
• Committed to impact; wants to build scalable change in rural India

Why Join Us?

• Shape grassroots impact

  through field-level marketing and direct farmer engagement

• Collaborate with IIT-B & Harvard alumni

  on high-impact strategic work

• Work on next-gen agricultural machinery

  and rural tech

• Be a change agent

  for Indian agriculture using cutting-edge innovation