Strategic Alliances Manager

About the Role

Have a start up mindset and we’d be happy to have you onboard!

Responsibilities

• Cross-Functional Coordination

• Act as the central coordinator between the sales and growth team across Gurgaon and Noida.
• Work closely with the central strategy team to localize and execute marketing and outreach initiatives (online & offline).
• Ensure project events and market activations are well-supported by all the stakeholders.

• Demand Generation & Growth

• Plan and execute targeted outreach campaigns (primarily offline) to generate high-intent leads for interaction & project site visits.
• Strategize and execute hyperlocal and city-level activation programs using WhatsApp, telecalling, SMS, and email marketing.
• Monitor lead conversion metrics across multiple touchpoints within the team.
• Community centric outreach programs (for example: doctors, local cultural, society, commercial, defence, etc).
• Support with Tier 2 & 3 outreach (clubs, local groups, etc).
• Be a part of Commercial real estate sales setup.

• B2B Partnerships & Alliances

• Build and manage partnerships with corporate, coworking spaces, tech parks, wealth managers, etc.
• Drive institutional demand through tie-ups and co-branded alliances.

• Community Events & Offline Activation

• Plan and manage society events, micro-market showcases, etc.
• Collaborate through fresh creative initiatives with the field team to increase project visibility and drive walk-ins and footfall.
• Strategise and execute networking events at different locations.

• Email marketing

• Run campaigns to engage leads.
• Leverage interns support for personalised email outreach to double down on NRI and luxury segments (HNI).
• Track and Optimise messaging based on performance metrics such as open rates and conversions.
• Maintain dashboards to track KPIs across lead generation, outreach efficiency, and campaign ROI.

Qualifications

MBA

Required Skills

1 - 3 Years experience in similar field

Preferred Skills

Great Communication

Street Smart, with good knowledge about NCR region

Okay with 6 day working pattern

Equal Opportunity Statement

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