Sr. SEO Lead

Senior SEO Lead

Objectives of this Role

• Develop and execute comprehensive

  SEO strategies

  tailored to eCommerce businesses, ensuring visibility and revenue growth.
• Monitor and analyze website performance using SEO tools and analytics platforms, delivering actionable recommendations for optimization.
• Collaborate with content, design, and digital marketing teams to produce and optimize keyword-rich content for improved organic reach.
• Drive

  international SEO efforts

  , with a strong focus on the

  US market

  and buyer behavior.
• Lead link-building initiatives to secure high-quality backlinks from authoritative sources.
• Work cross-functionally with product, design, and development teams to ensure seamless SEO integration across all channels.
• Align SEO with broader digital marketing and

  conversion-focused eCommerce strategies

  .

Your Tasks

• Conduct

  in-depth keyword research and international SEO analysis

  to identify opportunities for global and US-focused campaigns.
• Execute on-page and off-page SEO strategies, ensuring alignment with

  eCommerce best practices

  .
• Optimize site structure, meta tags, product pages, schema markup, and URLs to boost organic visibility and product discoverability.
• Identify and resolve technical SEO issues (crawlability, indexing, page speed, Core Web Vitals, mobile performance).
• Perform regular SEO audits, competitor benchmarking, and SERP analysis to stay ahead of the competition in international markets.
• Track and analyze traffic, rankings, conversions, and customer behavior to refine SEO strategies.
• Stay updated on evolving

  search algorithms, AI-driven SEO trends, and US eCommerce search dynamics

  .

Required Skills and Qualifications

• Mandatory:

  Proven

  eCommerce SEO

  experience (optimizing product catalogs, marketplaces, and eCommerce platforms like Shopify, Amazon, Magento, or WooCommerce).

• Mandatory:

  Strong

  International SEO experience

  , preferably with

  US clients or US market campaigns

  .
• 4+ years of hands-on SEO experience in managerial or senior SEO roles.
• In-depth understanding of search engine algorithms, ranking factors, and

  global demand generation funnels

  .
• Proficiency in SEO and analytics tools:

  Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, Keyword Planner

  .
• Strong grasp of

  technical SEO

  , structured data, and Core Web Vitals optimization.
• Experience with

  marketing automation tools, CRMs (HubSpot, Salesforce)

  is a plus.
• Excellent project management and cross-team collaboration skills.
• Strong analytical mindset with the ability to turn data into actionable insights.

Preferred Skills and Qualifications

• Familiarity with

  conversion rate optimization (CRO)

  and A/B testing.
• Basic knowledge of HTML/CSS, site architecture, and development processes.
• Experience integrating SEO strategies with

  content marketing, social media, and paid campaigns

  .
• Understanding of

  local SEO

  (Google Business Profile) for hybrid/global businesses.
• Detail-oriented with excellent organizational skills to manage multiple projects.

Interested?

We'd love to hear from you!

varsha@upbott.com

About Company

Upbott Consulting Private Limited is a new-age boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.

We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and new-age challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.