Sr. SEM Analyst

Experience

Salary

Shift

Opportunity Type

Placement Type

(*Note: This is a requirement for Uplers)What do you need for this opportunity?Must have skills required:Google Ads, Facebook Marketing, PmaxUplers is Looking for:

Channels:

Key Responsibilities:

Campaign Leadership & Activation

• Build, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and LinkedIn.
• Drive test-and-learn roadmaps: A/B landing pages, creative variants, bid strategies, new objectives.
• Oversee day-to-day budget pacing, bid adjustments, audience refinement, andfeed optimizations.
  

Data-Driven Optimization

• Develop automated dashboards (Looker Studio, Supermetrics/Dataslayer) to track ROAS, CPA, Avg. Session Duration, and incremental lift.
• Proactively surface performance anomalies; diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans.
• Iterate “AI-Max” experiments—broad match expansions, Gemini-powered asset creation, server-side tracking—and scale wins.
  

Strategic Consulting & Client Engagement

• Lead QBRs and strategy sessions: present deep-dive analytics, 3-scenario CAC:LTV forecasts, and tactical roadmaps.
• Act as a white-label partner to agency POCs and direct-brand CMOs; translate business goals into channel playbooks, defend recommendations with market data (SEMrush, category benchmarks).
• Mentor junior analysts via “Masterclasses” on PMax best practices, Meta ASC, and automation frameworks.
  

Quality & Process Excellence

• Own rigorous pre-launch QA: tracking tag validation, feed diagnostics, creative compliance.
• Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows.
• Champion continuous improvement — document learnings from each test to refine playbooks.
  

Required Skills & Experience:

• Paid Media Mastery: 4+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, LinkedIn; TikTok a plus
• Advanced Platform Expertise: Deep knowledge of PMax, Smart Bidding (tROAS/tCPA), Meta ASC & Advantage + Shopping, LinkedIn Lead Gen/Awareness, dynamic feeds
• Analytical & Automation Proficiency: Expert in GA4/GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics/Dataslayer; Looker Studio
• Consultative Communication: Exceptional presentation skills—C-suite-ready decks; adept at translating data into business impact
• Strategic Forecasting: Proven ability to model multi-scenario spend vs. CAC/LTV, seasonality adjustments, incremental revenue forecasts
• Quality & Process Orientation: Meticulous QC—feed health, tagging, compliance; skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot)
• Collaboration & Leadership: Team mentor, peer-training facilitator; thrives in fast- paced, multi-stakeholder environments.
  

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
  

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