Sr. Performance Marketing Strategist

Location:

Type:

Experience

Work

Role Description

We're seeking an Senior Performance Marketing Strategist to drive our performance marketing initiatives. In this role, you'll develop comprehensive strategies, execute campaigns across digital channels, and deliver marketing excellence for clients worldwide, focusing on e-commerce, lead generation, and branding campaigns. You'll have opportunities to lead strategic projects while collaborating with our performance marketing team.

Key Responsibilities

• Develop and execute comprehensive marketing strategies
• Conduct in-depth market research and analysis
• Create and implement effective communication plans
• Analyze campaign performance data and optimize accordingly
• Drive continuous improvement in performance marketing initiatives

Required Qualifications

• 4+ years of hands-on experience in Performance Marketing
• Advanced proficiency in digital marketing platforms (Meta Ads, Google Ads, Google Analytics, Google Tag Manager)
• Bachelor's degree in Marketing, Communications, IT, or related field
• Expertise in Programmatic or native ads is an advantage
• Strong analytical skills with data-driven decision-making ability
• Excellence in copywriting and strategic communication
• Proven experience in market research and analysis
• Demonstrated leadership and team management capabilities
• Strong organizational skills with ability to prioritize and meet deadlines
• Collaborative mindset with excellent teaching and mentoring abilities

Preferred Experience

• E-commerce campaign management
• Lead generation campaign expertise
• Digital marketing strategy development in B2B/B2C environments

What We Value

• Proactive, service-oriented approach
• Strong team collaboration skills
• Efficient work handling with multi-client management and industry versatility
• Commitment to continuous learning and improvement
• Excellence in data interpretation and numerical analysis

What You Get

• Competitive compensation package based on your expertise and skillset in performance marketing
• Opportunity to work with the best clients from across the world on high-impact campaigns
• Collaboration with a wonderful team of performance marketing experts and industry veterans
• Leadership development opportunities with mentoring and team management responsibilities
• Access to cutting-edge digital marketing platforms and latest industry technologies
• Exposure to diverse campaign types across e-commerce, lead generation, and branding sectors
• Professional growth investment with continuous learning and skill development support
• Global impact projects that reach worldwide audiences and drive significant business outcomes
• Strategic decision-making authority to implement innovative approaches and drive measurable growth
• Supportive work environment that values knowledge sharing and collective success

How to Apply

livin@webandcrafts.com

About Us

Webandcrafts is a global IT solutions provider headquartered in Thrissur. From our origins in website development, we've evolved into a comprehensive digital services company offering custom mobility solutions, web and mobile applications, e-commerce development, and strategic digital marketing services to clients worldwide. Our talented team of developers, designers, and digital marketers has a proven track record of helping industry leaders transform and enhance their digital presence.