Sr. Performance Marketing Manager

Work Location: Kharghar, Navi Mumbai

Workdays: 5 days work week

Work Experience: 3-4+ years

Key Skill Set: Facebook Ads, Google Ads, Client Handling, Team Handling, Excel, Media Planning, Shopify Development would be an additional plus

Key Responsibilities:

Performance Marketing for D2c brands:

• Responsible for setting the overall performance marketing and acquisition strategy, including planning, budgeting, reporting, and execution across channels.
• Manage all efforts and goals on digital paid media: Facebook Ads, Google Ads
• Create and implement a digital marketing strategy to drive awareness, traffic, conversions, and revenue
• Close monthly performance plans internally and with the agency to meet monthly targets.
• Execute, track, and optimize campaigns daily/weekly with the agency. Report on performance as per the decided formats.
• Responsible for working with internal teams to create ad copies & assets.
• Set up attribution models, and multi-channel tracking and develop robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments.
• Drive marketing effectiveness through continuous A/B testing, innovation using different platforms and new products/formats, active co-creation, and planning.
• Plan and execute the paid social media strategy along with the social team.

Team & Client handling:

• Responsible for being the POC for the client and taking weekly review meetings with them.
• Being in constant touch with the client for all sorts of requirements.
• Guiding the team and taking regular team meetings to ensure smooth execution.