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GO MO Group
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Sr. Paid Marketing Analyst

Sr. Paid Marketing Analyst

GO MO Group

4 - 9 years

4 - 8 Lacs

kolkata mumbai new delhi hyderabad pune chennai bengaluru

Posted:5 hours ago| Platform:

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Skills Required

delivery management data analysis b2b bidding email marketing web development seo microsoft digital marketing analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Minimum
4 years of experience in performance marketing
across digital channels, with at least
2 years of hands-on experience managing and optimizing LinkedIn Ads
Strong domain expertise in paid media, including strategy, execution, and analytics
Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
Excellent written and verbal communication skills in English
Bachelor s degree in any field; a Master s degree is a plus

Experience:

Hands-on experience with:
1. LinkedIn Ads, Google Ads, Bing/Microsoft Ads
2. Google Tag Manager (GTM), GA4, Looker Studio
Strong understanding of performance marketing principles, bidding strategies, and attribution models
Familiarity with SEO, email marketing, and other digital marketing channels.
Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
Effective communication and reporting skills
Good experience in managing medium to large-sized budgets
Should have a data driven approach to work

Scope of work

Research and Analysis:

Stay ahead of platform updates and trends; integrate innovations into strategy
Drive keyword strategy and restructure accounts to unlock scalable growth
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
Analyze and interpret conversion and attribution data to derive actionable strategic insights
Ability to create strategies and budget forecasts

Strategy & Execution:

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Communication:

Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities
Partner with internal teams to address performance challenges
Timely Deliver projects on time, meeting weekly and monthly deadlines

Reporting:

Create performance reports using Google Slides/other dashboards, and review them with clients
Present key strategies and insights to Client Success Managers and clients
Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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