Sr. Media Buyer

As an experienced Sr. Media Buyer, your role will involve developing data-driven media plans aligned with clients" objectives. You will be responsible for defining audience segmentation, targeting strategies, and budget allocation. Your expertise will be crucial in setting up, monitoring, and optimizing ad campaigns across Google Ads and Meta platforms (Facebook, Instagram). It will be your responsibility to ensure delivery against KPIs such as ROAS, CTR, and CPA. A/B testing to improve campaign performance and ad creatives will be a key part of your responsibilities. Utilizing GA4 for comprehensive campaign tracking and insights is essential. Generating detailed performance reports with actionable recommendations for clients and collaborating closely with internal teams to align messaging and campaign objectives are also part of your duties. Effective communication with clients, providing updates and insights regularly, will be crucial for success in this role. Qualifications required: - 3-4 years of hands-on experience managing full funnel media campaigns - Proven expertise in media planning, strategy, and execution - Strong proficiency with GA4 for campaign tracking, analysis, and reporting - Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms - Ability to analyze large datasets and derive actionable insights - Strong organizational skills and ability to manage multiple campaigns simultaneously - Excellent verbal and written communication skills Candidates based in Mumbai and available for immediate joining will be given priority.,