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Description
Urgent Opening for Sr. Data Analytics / Sr. Media Analyst Exp: 5yrs Locations: Bangalore, Hyderabad, Mumbai, Pune, Gurgaon Role Objectives Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research) Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies Qualifications 5 years experience within an analytics function in the marketing industry with at least 3 year experience working in online media Experience in the analysis of large data sets to develop insights and learnings (data mining) Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations Experience with statistical analysis software products and research design Knowledge of visual techniques for data analysis and presentation Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy Must feel comfortable learning new systems and tools Knowledge of web measurement technologies: Ad serving platforms (e.g. DART) and digital display campaign performance data Website analytics software (e.g. Adobe SiteCatalyst, Test & Target) Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) Technical computer skills including Excel and PowerPoint Knowledge of statistical software packages (e.g. SPSS, SAS) Database analysis skills (eg. MS Access/SQL) Data visualization skills a plus (e.g. Tableau, PowerBI, etc.) Please share CV on Show more Show less
