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Sr. Marketing Manager, Amazon RBS Marketing

Sr. Marketing Manager, Amazon RBS Marketing

Amazon

5 years

0 Lacs

bengaluru karnataka india

Posted:1 week ago| Platform:

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Skills Required

marketing strategy drive metrics signal outreach strategies data excel tableau macros pivot scaling analyze crm salesforce support onboarding recruiting

Work Mode

On-site

Job Type

Full Time

Job Description

Description

We’re looking for a Senior Marketing Manager to lead go-to-market strategy and drive global adoption of products and tools developed by the RBS (Retail Business Services) team. This is one of the first marketing roles in the org, and the candidate will help shape how we define, position, and scale our offerings internally and externally. The role will work closely with product leaders to understand product capabilities, identify customer segments, and craft compelling value propositions. They will also guide teams in defining adoption metrics, computing customer entitlements, segmenting customer cohorts, and executing targeted marketing strategies.Key job responsibilitiesPartner with product leaders to understand product capabilities, customer segments, and value propositions.Define input/output metrics that signal adoption; help compute entitlement and size the customer opportunity.Develop compelling marketing materials—slides, videos, case studies, and success stories—that communicate product value.Segment the customer base into meaningful cohorts and execute targeted outreach strategies to drive adoption.Close the loop by surfacing customer feedback, removing adoption blockers, and influencing product roadmaps.

Basic Qualifications

5+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to stakeholders
Experience using Microsoft Excel to manipulate and analyze data

Preferred Qualifications

Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company

- ADCI - BLR 14 SEZ - F07Job ID: A3079390

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Sr. Marketing Manager, Amazon RBS Marketing