Sr. Marketing Executive

Position: Sr. Marketing Executive
Location: Mangalore

Key Responsibilities

Strategic Planning & Campaigns

• Develop and implement marketing strategies aligned with organizational goals.
• Plan, execute, and monitor integrated marketing campaigns across digital, social media, and traditional platforms.
• Conduct market research to identify trends, competitor activities, and customer insights.

Brand & Content Management

• Strengthen and maintain the company’s brand identity with consistent messaging.
• Develop content strategies and oversee creation of articles, videos, and promotional materials.

Digital Marketing

• Manage SEO/SEM, social media, website optimization, and email marketing campaigns.
• Analyze digital performance metrics and optimize campaigns for improved ROI.

Agency & Vendor Coordination

• Collaborate with outsourced agencies for marketing campaigns and projects.
• Ensure smooth communication, timely execution, and quality deliverables.

Data & Budget Management

• Monitor and analyze marketing performance using KPIs and reporting tools.
• Prepare reports for management with insights and recommendations.
• Manage marketing budgets, track spending, and measure ROI.

Team Leadership & Collaboration

• Supervise and mentor junior marketing staff, providing guidance and performance feedback.
• Coordinate with cross-functional departments (Merchandise, BDM, Finance, HR, etc.) to align efforts.

Event & Photoshoot Management

• Plan and execute events, trade shows, conferences, and webinars.
• Coordinate photoshoots by managing approvals, contracts, and execution in line with brand objectives.

Innovation & Crisis Management

• Stay updated with industry trends and emerging technologies.
• Propose innovative strategies to strengthen brand positioning.
• Handle marketing-related crises effectively to safeguard reputation.

Professional Conduct

• Maintain availability and responsiveness during working hours.
• Ensure timely communication across calls, emails, and messages to prevent delays.

Qualifications & Skills

• Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in marketing, preferably in a senior/executive role.
• Strong knowledge of digital marketing tools and analytics.
• Excellent communication, leadership, and interpersonal skills.
• Creative thinking with the ability to manage multiple projects simultaneously.
• Proficiency in MS Office, marketing software, and social media platforms.

Key Competencies

• Strategic mindset with execution excellence.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively across teams and with external partners.
• Results-driven with attention to detail.
• Adaptability and quick decision-making.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

• Mangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Language:

• English, hindi, kannada (Required)

Work Location: In person