Sr. Manager Sales HRBP

Job Purpose

To act as a strategic HR partner to the Sales function, enabling business growth through talent management, performance optimization, and people-centric initiatives. The role demands strong leadership, negotiation acumen, and deep understanding of FMCG distribution dynamics.

Key Responsibilities

Strategic HR Partnership

• Collaborate with Sales leadership to align HR strategies with business goals
• Drive workforce planning, succession planning, and organizational design
• Act as a trusted advisor on people matters, team dynamics, and leadership development

Performance & Capability Building

• Design and implement performance management frameworks tailored to sales KPIs
• Identify training needs and roll out programs on selling skills, negotiation, and leadership
• Promote a high-performance culture through coaching and feedback

Talent Acquisition & Onboarding

• Lead recruitment for sales roles across regions, ensuring cultural and capability fit
• Drive seamless onboarding and early engagement for new hires
• Partner with internal stakeholders for talent pipeline

Employee Engagement & Relations

• Develop engagement programs to retain top sales talent
• Resolve employee relations issues with empathy and fairness
• Conduct pulse surveys and action planning to improve morale

HR Analytics & Reporting

• Use data to track attrition, performance, engagement, and training effectiveness
• Present insights to Sales leadership and recommend interventions
• Ensure compliance with labor laws and internal policies

Compensation & Incentives

• Partner with C&B team to design competitive incentive structures
• Ensure alignment of rewards with sales outcomes and business priorities
• Support annual appraisal and compensation review cycles

Qualifications & Skills

• Education: MBA in HR / Business Administration
• Experience: 10+ years in HRBP roles, with 5+ years supporting Sales in FMCG
• Skills: Leadership, Negotiation, Talent Management, HR Analytics, Stakeholder Management
• Tools: HRIS, ATS, Excel, PowerPoint, 
• Traits: Influential, empathetic, data-driven, agile, business-oriented

  Role & responsibilities

Preferred candidate profile