Sr Digital Marketing Professional

Job Title:

Department:

Job Summary:

Digital Marketing Professional

Key Responsibilities:

• Develop and execute digital marketing campaigns across

  SEO, SEM, social media, email marketing, and content marketing

  .
• Manage and optimize

  Google Ads

  ,

  Meta Ads (Facebook/Instagram)

  , and other paid marketing channels to maximize ROI.
• Plan and execute

  social media strategies

  to increase engagement and brand awareness.
• Conduct keyword research and optimize website content for improved

  organic search rankings

  .
• Create and manage

  email marketing campaigns

  , newsletters, and automation workflows.
• Monitor and analyze campaign performance metrics using tools such as

  Google Analytics, Search Console, and Data Studio

  .
• Coordinate with the

  design and content teams

  to produce engaging digital creatives and ad copies.
• Stay updated with the latest digital marketing trends, algorithms, and technologies.
• Generate performance reports and provide actionable insights for continuous improvement.
• Manage

  online reputation

  and handle customer interactions across digital platforms.

Key Skills & Competencies:

• Strong understanding of

  SEO, SEM, PPC, and social media marketing

  .
• Proficiency in

  Google Ads, Meta Business Suite, LinkedIn Ads

  , and similar platforms.
• Hands-on experience with

  Google Analytics, Tag Manager, and CRM tools

  .
• Excellent communication, analytical, and project management skills.
• Creative thinking with attention to detail and brand consistency.
• Basic knowledge of

  graphic design tools (Canva, Adobe)

  and

  website CMS (WordPress)

  is an advantage.

Qualifications & Experience:

• Bachelor’s degree in

  Marketing, Business Administration, or related field

  .

• 5 years+

  of experience in digital marketing or a similar role.
• Certifications in

  Google Ads, HubSpot, or Meta Blueprint

  preferred.