Job
Description
Job title : Digital Marketing Executive Salary : 25k-35k Preferred Domain : FMCG Overall purpose of the job To work with the Head of Income Generation and our external marketing agency to plan, develop and implement all aspects of Trees for Life’s digital marketing strategy to reach more people, raise more funds, and build stronger relationships with our audiences. Key responsibilities and tasks include: · Website : Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s. · Social Media : Planning and cordinating a schedule of activity across Facebook, Twitter and Youtube and other platforms to expand our social media audience base · Advertising : Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current. . Email Marketing : Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results. · Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organising occasional print adverts · Brand Guidelines : To implement brand guidelines and ensure compliance in all areas of work. · Reporting : Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate · Other: What’s up, business, Google ADS, Google Analytics, Proof reading, Facebook, Instagram, All Media Groups. Job Specification Essential Desirable Qualification/ Attainments · Educated to degree level in marketing or similar · 2 year’s work experience in digital marketing Skills · Excellent organisational, interpersonal and communication skills. · Experience in a similar role in the not-for-profit sector · Experience of digital/online fundraising · Strong writing skills with ability to produce compelling copy · Proof reading and editorial skills with a good eye for detail · Strong analytical and ICT skills · Ability to work on multiple projects at the same time · Ability to work as part of a team and individually · Excellent time management and prioritisation skills Competence · Experience of managing and writing content for a website CMS · Google Analytics and SEO experience · Experience of managing social media campaigns · Experience of email, adwords and/or display advertising campaigns · Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate · Mac software · Design software · Working knowledge of HTML · Digital strategy experience Knowledge · Knowledge of marketing principles and brand management · Knowledge of effective social media techniques · Knowledge of SEO · Practical experience of print, production and design · Current environmental and conservation issues Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person
