Sr. Digital Marketing Executive

Key Responsibilities(Job Description)

1. Digital Strategy & Campaign Management

• Develop and implement effective digital marketing strategies aligned with business goals.
• Manage end-to-end digital campaigns across Google Ads, Facebook/Instagram, LinkedIn, YouTube, and other platforms.
• Monitor and optimize ad performance to achieve maximum ROI.
• Manage SEO, SEM, SMM, and email marketing activities.

2. Content & Social Media Management

• Plan and oversee content creation for websites, blogs, social media, and ad creatives.
• Manage social media accounts, post scheduling, and audience engagement.
• Work with the design team to create compelling creatives, videos, and promotions.

3. Website & SEO Optimization

• Improve website health, UX, and performance through regular updates.
• Conduct keyword research, on-page/off-page SEO, and link-building activities.
• Track and improve organic traffic, website rankings, and conversions.

4. Analytics & Reporting

• Use tools like Google Analytics, Search Console, Meta Business Suite, LinkedIn Analytics, etc.
• Analyze campaign performance and provide weekly/monthly reports.
• Identify trends, insights, and opportunities to improve performance.

5. Lead Generation & Growth Marketing

• Run targeted digital campaigns for lead generation and customer acquisition.
• Collaborate with the sales team to improve lead quality and conversion.
• Optimize landing pages and funnels for better results.

6. Team Coordination & Project Management

• Coordinate with internal teams—design, content, sales, and web development.
• Guide junior digital marketers or interns, if any.
• Manage budgets, timelines, and deliverables effectively.

Skills & Competencies

• Strong knowledge of digital marketing tools and platforms.
• Expertise in SEO, SEM, PPC, SMM, and email marketing.
• Proficiency with Google Ads, Meta Ads, LinkedIn Ads, and analytics tools.
• Creative thinking and strong understanding of digital trends.
• Excellent communication and project management skills.
• Ability to analyze data and make data-driven decisions.

Educational & Experience Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 4-10 years of experience in digital marketing.
• Experience managing paid campaigns and organic strategy is essential.
• Certifications (Google, Meta, HubSpot, etc.) will be an added advantage.

Salary Details- 40000-60000

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person