Sr. Associate- Creative & Content Marketing

Sr. Associate- Content & Creative Marketing

content strategy, creative storytelling, and campaign readiness

Key Responsibilities:

1. Content Strategy & Curation

• Plan and curate content aligned to Executive Education programmes (PGEMP, PGPGM, PGPMBM, MDPs) - 4 major portfolios of Executive Education.
• Translate programme value propositions into compelling:
• Website content
• Landing page messaging
• Emailers & brochures
• Social media posts & captions
• Maintain a content calendar in sync with the admissions cycle.

2. Creative Development & Execution

• Conceptualise and brief creatives for:
• Digital ads (LinkedIn, Google, Meta, YouTube)
• Program collateral (brochures, standees, banners)
• Alumni testimonials and faculty-led storytelling
• Coordinate with internal designers, video editors, and external agencies.
• Review and refine creative outputs to ensure quality, clarity, and brand consistency.

3. Video & Multimedia Content

• Support creation of alumni and faculty videos:
• Assist in scripting, structuring, and storyboarding
• Manage editing requirements (long-form to short-form cuts)
• Ensure video assets are optimised for LinkedIn, YouTube, Instagram, and website use.

4. Campaign Support & Lead Nurturing

• Work alongside the Lead Manager to:
• Align creatives with campaign objectives
• Ensure messaging consistency across funnel stages (awareness → conversion)
• Support lead nurturing through:
• Email sequences
• Webinar communications
• Remarketing creatives

5. Stakeholder & Cross-team Coordination

• Liaise with programme teams, alumni relations, faculty, and admissions teams.
• Coordinate approvals and ensure timely delivery of marketing assets.
• Maintain version control and documentation of creative assets.

What This Role Is NOT

• Not performance marketing or media-buying role.
• Not a pure design role.
• Not a social media community management role.

Why Join SPJIMR Executive Education

• Opportunity to shape storytelling for one of India’s leading business schools.
• Work across diverse executive programmes and audiences.
• High ownership role with strategic exposure to leadership and admissions.

Qualification

Experience

• Content marketing
• Brand / creative marketing
• Education, EdTech, or B2C marketing (preferred)

Experience working with higher education or executive education brands is a strong plus

Skills required:

• Strong content writing and editing skills (education / B2B preferred).
• Understanding of digital marketing creatives and formats.
• Ability to translate complex academic programmes into simple, compelling messaging.
• Eye for design, layout, and storytelling (no need to be a designer).
• Comfortable working with agencies and creative vendors.
• Organised, detail-oriented, and deadline-driven.

Technical Skills:

• CMS / website content tools
• Basic understanding of:
• LinkedIn Ads creatives
• Google Ads formats
• Meta & YouTube content best practices
• Familiarity with Canva, PowerPoint, or similar tools.