Marketing Manager

Job Description

A Manager in the ‘Program Marketing- Full time programs’ department will have below job responsibilities: Create awareness and brand recall of full-time programmes, however from time to time other responsibilities may be given. Develop marketing plan and execute effectively achieving program objective Co-ordinate with Program Leadership Team and other internal and external stakeholders Responsible for generating leads and applications through various sources Managing end-to-end digital campaigns in co-ordination with agency Developing marketing collaterals such as brochures, creatives, videos, print advt and many more Managing and developing content for social media handles of programme Implement outreach plan pan India promoting programme in institutes, coaching centres and corporates Effective utilization of marketing budget Benchmarking and Competitor Analysis - monitoring activities, recent trends, market research Qualification: Post graduate, preferably an MBA with Marketing specialization/ Digital marketing Experience: 4-5 years of relevant experience in marketing (Experience in education sector domain preferred) Skills/Capabilities required: Knowledge of editorial practices including writing, copyediting and proofreading Strong oral & written communication and presentation skills; good command over spoken and written English Ability to articulate information to the target audience with excellent presentation skills Ability to build detailed project plans and get buy in from multiple stakeholders Familiarity with the event planning process and event marketing Ability to work independently to meet expected deadlines and schedules Proven ability to develop and deliver a comprehensive marketing programme that achieves results. Ability to manage multiple projects simultaneously will be an added advantage. Interested candidates can share their resumes on navin.poojari@spjimr.org Show more Show less