Sr Account Director – Digital Marketing - Vibrant

About Company

Vibrant Advertising Pvt. Ltd. is Reliance’s in-house advertising and marketing agency, delivering integrated communication and media solutions across group brands. Vibrant works closely with internal teams to drive strategic brand building, performance marketing, and high-impact campaigns through data-driven insights and creative excellence.

Job Purpose

The Account Director / Senior Manager – E-commerce & Performance Marketing will own and lead end-to-end client relationships for e-commerce brands, driving sustainable revenue growth through full-funnel digital strategies. The role focuses on translating business objectives into measurable performance outcomes, leading high-impact client engagements, and scaling growth through data-driven media planning, innovation, and strong team leadership.

Key Accountabilities

• Own and lead end-to-end client relationships, ensuring delivery against business and performance KPIs.
• Drive full-funnel digital strategy across performance marketing, programmatic, display, app growth, CRM, and retention.
• Translate client business goals into clear digital KPIs, growth roadmaps, and measurable outcomes.
• Lead quarterly and annual business reviews (QBRs/ABRs) with senior and CXO-level stakeholders.
• Oversee key e-commerce metrics including ROAS, CAC, AOV, LTV, cohort performance, and attribution.
• Define media mix models, budget phasing, incrementality frameworks, and experimentation roadmaps.
• Ensure best-in-class execution across platforms, stepping into hands-on execution when required.
• Guide teams on advanced measurement and tech setups including GA4, AppsFlyer, Firebase, Meta CAPI, and server-side tracking.
• Identify and drive account growth through retention, upsell, and cross-sell opportunities.
• Lead, mentor, and grow high-performing account and execution teams, ensuring quality and timely delivery.
• Build strong collaboration across media, analytics, tech, and platform partner teams.
• Represent the agency in client workshops, platform meetings, and industry forums.

Key Performance Indicators (KPIs)

• Achievement of client business and performance KPIs (ROAS, CAC, revenue growth, LTV).
• Account retention, client satisfaction, and revenue growth through upsell and cross-sell.
• Effectiveness of full-funnel media strategies and incrementality impact.
• Quality, accuracy, and actionability of reporting, insights, and recommendations.
• Team performance, delivery excellence, and capability development.

Functional Competencies

• Deep expertise in performance marketing platforms (Google, Meta, Amazon, Marketplace Ads, Programmatic).
• Strong understanding of e-commerce metrics, attribution models, and analytics frameworks.
• Experience with GA4, AppsFlyer, Firebase, Meta CAPI, server-side tracking, and first-party data.
• Media planning, budget management, forecasting, and experimentation leadership.
• Strategic thinking with the ability to translate data into scalable growth frameworks.

Behavioral Competencies

• Strong ownership mindset with a client-first approach.
• Strategic and analytical thinking with problem-solving orientation.
• Excellent communication and senior stakeholder management skills.
• Ability to lead, mentor, and inspire teams in a fast-paced environment.
• Proactive, innovation-driven, and commercially focused.