Speciality Retail Marketing manager

Job Description

Job in Brief: This is a hands-on role with planning and execution of Marketing baby product retail stores to drive market share, brand management, event management and New business development. Roles & Responsibilities : In-store and Local: · Plan and execute monthly in-store thematic promotional campaigns, in-store events, festivals, and special days to increase sales. · Increase store footfall through local outreach, influencer tie-ups and seasonal campaigns and advertising and PR · Build Community outreach initiatives with schools, clinics and parenting groups. · Co-ordinate Branding, signage and point of sale display material requirements. · Share the marketing plan note with store managers at least a week in advance · Create Monthly marketing plans · Plan and implement best practices · CRM and brand Campaign management: · Manage loyalty program to track and improve repeat purchases and LTV · Create and execute seasonal campaigns to drive footfall · Create and execute offers and promotions to increase sales of non-moving inventory · Effective communication of brand attributes · Monitor competitor activities Digital & Social Media: · Build content and community engagement across all digital channels. · Collaborate with designers and agencies for creatives and content. · Monitor performance of digital campaigns and optimise for engagement and conversions · Plan and execute Media plans · Networking with all stakeholders to increase brand Loyalty Collaboration and Reporting: · Work closely with the store team, Merchandising and operations to meet the business goals · Analyse customer insights, market trends, and competition studies of new geographic territories for expansion and provide reports for management for further action. · Building and managing the Marketing team. · Track KPIs and ensure timely execution of plans. Strategy: · Monitoring and control of the budget for marketing activities · Cost optimisation initiatives · Plan and implement brand campaigns · Vendor development · Work closely with top management and the operations team for the planning and launch of new stores and products Requirements • Bachelor’s or Master’s degree in Marketing, Business, or related field • 5+ years of experience in retail or consumer marketing • Strong understanding of store-level marketing and customer engagement • Hands-on experience in social media, basic content planning, and digital promotions • Excellent communication and coordination skills • Strong attention to detail and deadline orientation Show more Show less