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Specialist Product Development

0 years

0 Lacs

maharashtra india

Posted:12 hours ago| Platform: Linkedin logo

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Skills Required

development drive integration service marketing efficiency data automation optimization crm architecture capture reporting vr ai stack analytics enablement power tracking ux training security reliability scalability compliance management

Work Mode

On-site

Job Type

Full Time

Job Description

  • Job Purpose:
To drive the development, integration, and optimisation of customer, service, channel, and marketing digital platforms. The role ensures seamless digital journeys across stakeholders, leverages emerging technologies for superior experience and efficiency, and delivers unified data visibility and automation to empower decision-making.
  • Key Result Areas:

Key Result Areas

Supporting Actions
  • Build & Manage Customer & Channel Platforms
Lead development and optimization of digital platforms like Zoho (CRM), Velocity (service), BigSpring (L&D), Buddy (channel), and Help Center across user journeys.
  • Ensure End-to-End System Integration
Drive seamless integration of front-end and back-end platforms; enable data lake architecture for unified data capture and reporting across systems.
  • Leverage New Age Technologies
Identify and implement AR/VR/AI-led solutions such as 3D simulators, intelligent chatbots, and assisted selling tools to enhance experience and productivity.
  • Martech Stack & Analytics Enablement
Set up and maintain marketing automation tools, analytics dashboards (Power BI, Zoho Analytics), and web funnel performance tracking across campaigns.
  • Ensure Adoption & Experience Quality
Monitor and drive user adoption of digital tools (internal and external), deliver intuitive UX, conduct training sessions, and collect feedback for continuous iteration.
  • Ensure Data Security & Platform Reliability
Collaborate with IT and vendors to maintain security, uptime, and scalability of platforms; ensure compliance with data protection protocols.
  • Vendor & Project Management
Oversee digital vendors across projects, ensure timely and quality delivery; manage digital project timelines, budgets, and cross-functional dependencies.

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