Social Media Strategist & Planner - On Site Kota, Rajasthan

Job Title: Social Media Strategist & Planner - On Site (Mid-Level)

📝 Department: Marketing / Digital 

👤 Reports To: Marketing Head / Content Manager

About the Role

We are looking for a Social Media Strategist & Planner - On Site who thrives at the intersection of strategy, creativity, and content execution. You will lead the planning, creation, and performance of content across social media platforms like Instagram, YouTube, Facebook (Meta), LinkedIn, and TikTok.

This is a mid-level role, ideal for a professional who can think strategically, write compelling content, and drive audience engagement through data-informed campaigns.

Key Responsibilities

Strategy & Planning

• Develop platform-specific content strategies aligned with brand, marketing, and business objectives.
• Create detailed monthly/weekly content calendars for social media campaigns.
• Analyze platform algorithms and audience behavior to inform content direction.

Content Creation & Execution

• Write high-quality, engaging content for posts, ads, reels, videos, blogs, and landing pages.
• Translate educational concepts and brand messaging into engaging narratives and micro-content.
• Collaborate with designers, videographers, and motion graphic artists to align copy with visuals.
• Optimize content for SEO and platform-specific discoverability.

🔹 Campaign & Performance Management

• Oversee daily social media activity: posting, audience engagement, community management.
• Track campaign performance and platform insights using Meta Business Suite, YouTube Studio, and Google Analytics.
• Present regular performance reports and actionable insights to improve content effectiveness.

Required Qualifications

• 3–5 years of experience in social media strategy, content creation, or digital marketing.
• Strong copywriting skills, with a portfolio demonstrating social media and/or blog content.
• Deep understanding of Instagram, YouTube, Facebook, LinkedIn, TikTok, and how to optimize content per platform.
• * Proficient in tools like Meta Business Suite, Google Analytics, YouTube Studio, Buffer/Hootsuite, and Canva (or similar).
• SEO know-how and experience creating content for both humans and search engines.
• Strong time management, team collaboration, and project coordination skills.

Preferred Skills

• Experience writing short-form video scripts and content briefs for visual assets.
• Basic knowledge of CMS platforms like WordPress.
• Familiarity with EdTech or the education sector is a plus.

What We Offer

• Opportunity to lead content-driven social growth for a purpose-driven EdTech brand.
• Work in a fast-paced, creative, and collaborative team environment.
• Creative freedom to experiment with new formats and campaigns.
• Competitive salary + performance-based bonuses.
• Flexible work setup.

🚀 Ready to Apply?

Fill out this short form to start the selection process: 👉 https://forms.gle/McS9HP4Wq33PitzG9  (Submit within 24 hours).