Social Media Strategist

The ideal candidate will support Menstrupedia in enhancing our brand’s presence and engagement across various online channels. This role involves creating compelling content, assisting with marketing strategies, and managing content-related tasks to drive brand awareness and customer engagement. If you are passionate about content creation, eager to learn, and capable of adapting to different content needs, this opportunity is ideal for you.

Responsibilities:

• Lead the content and social media strategy across all key platforms.
• Plan, create, and oversee posts, stories, reels, and campaigns that match the brand's voice.
• Track social media performance, study audience behavior, and adjust plans for stronger reach and engagement.
• Review and refine all content to keep it clear, accurate, and consistent.
• Work closely with the marketing and design teams while guiding junior members to keep execution smooth.

Qualifications:

• At least 1 year of experience in content marketing or social media management.
• Strong command of English and Hindi with solid writing and editing skills.
• Ability to plan, create, and oversee content for different platforms and audiences.
• Skilled at managing multiple projects, deadlines, and coordinating with teams.
• Good understanding of social media analytics, content performance metrics, and basic design tools like Canva.
•  Understanding of SEO basics and how it connects with content planning.
• Familiarity with digital marketing tools, scheduling platforms, and audience insights.