Social Media Strategist

2 - 4 years

4 - 8 Lacs

madurai mumbai pune chennai

Posted:1 day ago| Platform: Naukri logo

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Skills Required

social media marketing content marketing management research budgeting digital marketing marketing communication analytics monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a Social Media Strategist to plan, execute, and optimize social media campaigns across platforms. The role focuses on brand visibility, audience engagement, and measurable business impact.
Responsibilities:
  • Develop platform-wise social media strategies and content plans.
  • Plan and execute content calendars across platforms (Instagram, Facebook, LinkedIn, X).
  • Track and analyze campaign performance metrics and optimize campaigns.
  • itor trends, competitor activities, and audience behavior.
  • Manage social media advertisements and budget allocation.
  • Coordinate with design, content, and keting teams.
  • Identify trends, opportunities, and competitor insights.
  • Manage community engagement and brand voice.
Skills:
  • 2-4 years in social media or digital keting.
  • Strong knowledge of Meta, LinkedIn, Instagram, Twitter, YouTube.
  • Experience with analytics tools and paid campaigns.
  • Excellent storytelling and communication skills.
  • Expertise in social media tools (Hootsuite, Meta Suite, Buffer).
  • Strong knowledge of algorithms and content keting.
  • Trend research and branding understanding.
Educational Qualification:
  • Bachelor s degree in Digital keting, Communications, or related field.
  • Certifications in Social Media keting, Google Digital keting, Meta Blueprint are a plus.
  • Candi with strong portfolio experience are desirable.

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