Social Media Strategist

Social Media Strategist – Job Requirements

Institution: Toms College
Position Type: Full-Time

1. Educational Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, Journalism, or related field.
• Certification in Social Media Marketing, Digital Strategy, or Content Marketing (preferred).

2. Skills & Competencies

• Strong understanding of major social platforms: Facebook, Instagram, YouTube, LinkedIn, X (Twitter), and emerging channels.
• Ability to develop content strategies aligned with academic calendars, admissions cycles, and campus events.
• Experience in content creation: copywriting, basic graphic design, video editing, and storytelling.
• Knowledge of social media analytics tools (Meta Business Suite, Google Analytics, Hootsuite, Buffer, etc.).
• Creative mindset with strong attention to detail.
• Ability to manage deadlines and handle multiple campaigns simultaneously.
• Understanding of SEO, online branding, and audience engagement strategies.
• Strong communication and interpersonal skills to work with faculty, students, and departments.

3. Experience Requirements

• 1–3 years of experience managing social media accounts (preferably for educational institutions or youth-focused brands).
• Proven ability to grow social media presence and audience engagement.
• Portfolio of previous work (posts, campaigns, reels, videos).

4. Key Responsibilities

• Develop and execute a comprehensive social media strategy for Toms College.
• Create, curate, and publish engaging daily content (posts, reels, stories, videos).
• Manage all official college social media channels.
• Coordinate with departments to highlight academic programs, events, student achievements, and campus activities.
• Plan paid advertising campaigns for admissions and outreach.
• Monitor trends in education marketing and social media algorithms.
• Track performance metrics and generate monthly reports.
• Maintain the college’s online reputation and handle inquiries professionally.

5. Personal Attributes

• Highly creative and adaptable.
• Proactive, organized, and self-driven.
• Passion for education, youth engagement, and brand building.
• Ability to represent the college’s values and maintain a positive online presence.

6. Additional Requirements

• Availability to cover weekend or after-hours events if required.
• Familiarity with photography and videography equipment (preferred).
• Understanding of campus culture and student communication style.

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person